IGT extends partnership with BEGE as 2025 lanyard sponsor

International Game Technology (IGT) has been confirmed as the Official Lanyard Sponsor of the Balkan Entertainment and Gaming Exhibition (BEGE) 2025, set for November 26–27 at the Inter Expo Center in Sofia, Bulgaria.

The company has been a long-time participant and partner at the event.

IGT supplies regulated markets with products across slots, systems, sports betting, and digital gaming. The company has previously described its participation in regional exhibitions as part of its effort to engage with decision-makers and showcase its portfolio to industry stakeholders.

“IGT has been a loyal partner and long-time supporter of BEGE, and we are proud to continue this collaboration in 2025,” BEGE organizers said in a statement. “Their commitment to the event strengthens BEGE's position as a leading platform for showcasing cutting-edge technologies, fostering connections, and driving the future of gaming in the region and beyond.”

BEGE is an annual event for gaming professionals, regulators, suppliers, and other stakeholders across Europe and beyond. Organizers said the 2025 edition is expected to draw more than 5,000 visitors from over 60 countries.

The exhibition serves as a venue for networking, product demonstrations, and discussions on regulatory and market developments. It also hosts an official party, an awards ceremony, and other side events.