1xBet to host ‘Legends of the Game’ party at SBC Summit Lisbon
Global betting operator 1xBet will host an exclusive event for its partners on September 16 during the SBC Summit in Lisbon, bringing together iGaming professionals and affiliates at the city’s La Distilleria venue.
The “Legends of the Game” party will unfold as a quest, with guests navigating four themed zones inspired by playing card suits. Each stop will provide a card or artefact leading to the final Hall of Legends room.
Football star Claude Makélélé, who played for Real Madrid, Chelsea, Paris Saint-Germain, and the French national team, will be the evening’s special guest, meeting with 1xBet partners.
Entertainment will feature a live performance by disco group Boney M, whose hits include Daddy Cool, Rivers of Babylon, and Rasputin.
The event will blend theatrical performance and surrealist elements, with an atmosphere inspired by Salvador Dalí, set against La Distilleria’s industrial charm, historic architecture, and gardens.
1xBet said the event aims to connect leading industry figures, turning informal encounters into potential business partnerships.
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