1xBet named premium sponsor of SBC Summit 2025 in Lisbon

Global betting operator 1xBet will be a Premium Sponsor of the SBC Summit 2025, set to take place in Lisbon on September 16–18, where it plans to showcase exclusive activities, high-profile appearances, and new industry initiatives.

The company will host guests at booth C130, offering what it describes as its signature hospitality alongside daily events in partnership with Paris Saint-Germain. Attendees can take part in the 1xFunball challenge at Game Zone B855, combining live gameplay with football-themed experiences.

A major draw is scheduled for Sept. 17, when former Paris Saint-Germain and France midfielder Claude Makélélé will appear in the Game Zone, demonstrate his skills, and present prizes. Visitors will have the chance to win branded merchandise, electronic gadgets, and a championship trophy signed by the football legend.

1xBet executives will also participate in the event’s conference agenda. Simon Westbury, the company’s Strategic Advisor, is slated to join the Eurasia Leaders Panel: Expansion or contraction – which way will the bridge between continents swing? on Sept. 17. “It is a great honour for me to join the prestigious panel discussion with SBC leaders on September 17,” Westbury said.

The company will stage two prize draws at its booth on Sept. 16 and 17, with prizes including a Nintendo Switch 2 gaming console, a Jordan Wings Cashmere and Leather Varsity Jacket, four tickets to a Paris Saint-Germain match, a history book on the club, and a Louis Vuitton Horizon 50 suitcase. The prize draws will start at 4:00 PM.

Beyond event activations, 1xBet will promote its 1xPartners affiliate program, which has been operating for nine years across more than 150 countries. The program supports over 250 payment methods and offers a lifetime revenue share of up to 50% for referred players, including exclusive deals for VIP partners.