Digitain: “SBC Summit is a chance to showcase our latest technology and connect with key decision-makers across crucial markets”

iGaming solutions provider Digitain has already made its mark at major expos this year, from ICE to iGB Live. Next on the calendar is SBC Summit Lisbon, where the company sees an important opportunity to showcase its technology and connect with decision-makers in key markets.

Ahead of the event, Yogonet spoke with Gevorg Rushanyan, Head of LatAm Region at Digitain, about their plans for Lisbon, the evolution of their flagship sportsbook, and how their “BUILT TO LEAD” identity is shaping both products and partnerships in 2025.

Digitain has had a strong presence at major industry expos this year, from ICE to iGB Live. What makes SBC Summit Lisbon an important platform for the company in 2025?

SBC Summits have always been very important for us, and SBC Lisbon has quickly become one of the must-attend events in the iGaming calendar. For us, it’s a chance not only to demonstrate our products and latest technology but also to connect with decision-makers across LatAm, Europe, and other crucial markets. Lisbon plays a central role in global iGaming discussions, bringing together leading operators and industry players, and offering a great opportunity to build strong partnerships.

What are Digitain’s main objectives for this event, both in terms of product showcase and partner engagement? How does the Lisbon location and its growing role in the global gaming calendar influence your participation strategy?

Our main goal at SBC Lisbon is to show the versatility of our sportsbook, iGaming platform, virtual sports, and payment solutions while strengthening relationships with current partners and creating new ones. We will be demonstrating innovations such as our Centrivo Dynamics PAM, AI Sports Engine, newly-launched gamification engines, and omnichannel solutions, which provide operators with a complete engagement toolkit.

As Lisbon brings together industry players from Europe, LatAm, and all over the world, this diversity makes the event the perfect stage for us to highlight Digitain’s ability to combine global scale with local expertise, offering tailored solutions that adapt to the unique needs of different regions.

Your sportsbook remains a flagship product. How are you adapting it to meet the needs of operators expanding in diverse markets like LatAm?

Digitain’s sportsbook remains a flagship product not only because of its comprehensive feature set but also due to its forward-looking vision for the future of betting. It combines operational efficiency, player-focused innovation, and robust compliance to create a platform that meets the needs of operators while delivering engaging experiences for diverse player bases. At SBC Lisbon, we will introduce key enhancements, including advanced personalization, AI-driven risk management, localized content tailored to specific regions, and bespoke trading tools for mature operators.

For markets like LatAm, adaptability is essential. We ensure operators have access to flexible trading tools, rapid integrations, and region-specific features such as local payment solutions and a wide range of betting propositions. Our goal is to give operators the agility to scale efficiently while delivering a betting experience that is tailored and highly engaging.

The “BUILT TO LEAD” slogan and your AI-generated campaign have become central to Digitain’s brand identity. How has the market responded so far, and will we see new creative directions unveiled at SBC Summit?

The response has been very positive—partners recognize “BUILT TO LEAD” as a reflection of our commitment to innovation, reliability, and leadership in the industry. The AI-generated campaign helped us stand out creatively and showed that we practice what we preach when it comes to embracing technology. At SBC, visitors can look forward to fresh creatives and a brand-new stand design that highlights our identity and reinforces our position as a forward-thinking, partner-first provider.

Digitain has been shortlisted in three categories at the SBC Awards 2025. What does this recognition mean to the company, and how do you feel it reflects your progress over the past year? How do such nominations and industry recognition factor into your strategy for global growth and talent attraction?

Being shortlisted in categories such as Sportsbook Supplier of the Year, Platform Provider of the Year, and Multi-Channel Supplier is both an honor and a strong validation of the work our teams have done globally. It reflects the progress we’ve made in strengthening our product suite, expanding into new markets, and supporting our partners’ growth. Awards recognition also plays a strategic role, as it builds trust with operators considering Digitain as their technology partner and helps us attract top talent who want to join a company that’s shaping industry standards.

We are truly grateful for this recognition and will continue working with the same passion and commitment to excellence.

Finally, what key message would you like partners and prospects visiting your stand in Lisbon to take away from their interaction with Digitain?

The key message is simple: Digitain is built to lead, through innovation, technology, and partnership. By uniting global expertise with local insight, we equip operators with the agility and scale to succeed in any market. When you visit our stand in Lisbon, we want you to see Digitain not just as a sportsbook and platform provider, but as a long-term partner committed to driving growth.