Bwin becomes the NFL's official partner in Spain

Sports betting operator Bwin has been named the official partner of the NFL in Spain.

The multi-year agreement will see Bwin deliver exclusive NFL-themed experiences for Spanish fans and comes ahead of the next season. The partnership will officially debut at the first game held in Spain, on 16 November 2025 at Bernabéu Stadium in Madrid, in a match-up between the Washington Commanders and the Miami Dolphins. 

In addition, Bwin has also been confirmed as the official betting partner of the Super Bowl in Spain, part of a strategy to grow the sport’s profile in the market. Fans can expect activations, promotions, and personalised content as part of the rollout.

Curry Sloan, Bwin’s Managing Director for Canada, Iberia, and Latin America, said the agreement will deliver “unforgettable experiences” while promoting safe and responsible gaming.

"Partnering with the NFL is an exciting milestone for Bwin in Spain, in a year when the league is celebrating its first game in Spain at the Santiago Bernabéu, one of the great temples of world sport,” said Sloan. “As one of the world’s most exciting sports leagues, the NFL shares our passion for competition, entertainment, and fan engagement.”

Brett Gosper, NFL Head of Europe and APAC, added that the league is “delighted to have Bwin on board” as it prepares for its first regular-season game in Madrid.

The announcement follows a recent NFL partnership with Paddy Power as its sportsbook partner for the UK and Ireland, also announced this month.