BGaming partners with LATAM ambassador Jon Vlogs on Brazil charity project

BGaming has contributed €5,000 to Instituto Onça-Pintada (IOP) in Brazil as part of its collaboration with influencer Jon Vlogs, linking the new ambassadorship with environmental education projects and jaguar conservation efforts in the Amazon.

The iGaming content developer appointed Jon Vlogs as its official Latin American ambassador in July. The Brazilian influencer launched the partnership through his “BDJ na Amazônia” initiative, a project designed to engage Gen Z and millennial audiences with environmental issues by combining entertainment and education.

As part of the project, Vlogs streamed content from his expedition in the Amazon. His broadcasts featured BGaming’s Aztec Clusters, connecting the game’s themes of ancient rituals, jungle exploration, and hidden treasures with his real-life journey.

“Our partnership with Jon Vlogs goes far beyond traditional brand ambassador deals,” said Kate Puteiko, CMO of BGaming. “It's a testament to our commitment to social responsibility, the environment, and Brazil.”

“The 'BDJ na Amazônia' project aligns perfectly with our values at BGaming, and we are proud to be able to make such a positive impact and to help preserve Brazil's natural heritage," Puteiko added.

"I'm extremely excited to partner with BGaming. They are always striving to go beyond, also trying to make a positive impact in Brazil, and this collaboration is a perfect example," said Vlogs.

IOP is recognized as the world’s first institution dedicated to jaguar conservation in Brazil. The organization conducts scientific research and fieldwork to protect jaguar populations across the country’s ecosystems.

"Being able to continue my passion for playing while on a mission to help the Amazon is a huge win for me, and I'm grateful to BGaming for giving me the opportunity to do so,” Vlogs added. “This is just the beginning of what promises to be a really exciting and productive partnership."

BGaming develops and publishes iGaming content for more than 2,000 clients globally. Its portfolio includes over 200 certified titles such as video slots and casual games, along with custom-made games for industry operators.