Soft2Bet earns four nominations at Global Regulatory Awards 2025

The Global Regulatory Awards 2025 have recognised Soft2Bet and its leadership in four categories, highlighting the group’s "B2B excellence, rigorous compliance culture, and clear commitment to responsible gaming and player protection."

Soft2Bet says that, for nine years, it has focused on competitive markets and built compliance into the product from day one. In-house controls and training, backed by real-time monitoring, aim to give regulators and partners "clear, auditable outcomes."

MEGA, Soft2Bet's content-led gamification solution, extends this approach into gameplay, using mechanics that merge engagement with responsibility, complementing marketing impact with safer gaming.

The nomination follows 12 months of growth across the EU and North America for Soft2Bet. The company's in-house approach brings together market-specific AML and RG controls, proprietary training and QA, and real-time monitoring, with MEGA embedding these safeguards directly into the player experience.

Also, David Yatom Hay, General Counsel, was recognised for Regulatory Lawyer or In-House Counsel of the Year, reflecting his major contribution to company processes and partnerships, his commitment to player protection and compliance, and his wider work for the industry through articles, keynotes, and panel and roundtable discussions.

“These shortlists reflect years of rigorous work by our Legal and Compliance teams in close partnership with our product, platform, innovation, expansion, and partnerships teams. We run a compliance-first operation because it protects players and gives regulators and partners certainty," stated David Yatom Hay, General Counsel of Soft2Bet.

"By building our own systems and training, and by operating a self-sufficient department that handles most matters in-house with minimal reliance on external counsel, we give the business speed, clarity, and accountability.”

Operating in 11 jurisdictions and holding 19 licences, Soft2Bet treats compliance as a strategic discipline embedded in every team, the company noted. It added that rather than outsourcing, the company builds its own tools, training, and monitoring systems tailored to each market and customer profile.

"This self-developed ecosystem enables swift updates to AML and RG controls, targeted risk management, and clear audit trails. MEGA, Soft2Bet’s Motivational Engineering Gaming Application, is central to this model. MEGA supports real-time oversight of session length, spend patterns, and betting limits, while localised missions and challenges encourage healthy play," the company noted.

By integrating responsible gambling into the product experience, "MEGA makes protection intuitive and helps partners lift retention and lifetime value without compromising safety," Soft2Bet said.