ReferOn to compete in Acquisition & Retention Partner category at SBC Lisbon 2025

Affiliate management platform ReferOn has been named a finalist in the “Acquisition & Retention Partner (Supplier)” category at the SBC Lisbon Awards 2025.

The recognition comes as the company reports continued product development and adoption in 2025, citing tools aimed at addressing operational challenges faced by affiliate managers. Launched in February 2023, ReferOn provides reporting and management tools designed for gaming industry affiliates.

ReferOn positions itself as a modern alternative to older systems, offering functions such as full-cycle automation, customizable dashboards and pivot-style reports, instant postbacks, and real-time data access. The platform also includes a Sub-Affiliate System, a No Bundling Model, and dynamic variables, which the company says are intended to give managers greater operational control.

“Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale,” said Vlad Bondarenko, ReferOn’s head of product. “The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their goals.

“This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo,” Bondarenko added.

The SBC Lisbon Awards 2025 will take place on September 18, recognizing operators, affiliates, and suppliers across categories such as payments, marketing, platform provision, and data. Now in its 12th year, the event is part of a wider conference program that includes networking and industry panels.

Two years in the industry, ReferOn has been recognized across multiple award programs in 2025. In addition to being named a finalist in the “Acquisition & Retention Partner (Supplier)” category at the SBC Lisbon Awards 2025, the affiliate management platform has earned nominations for “Affiliate Software Supplier” at the EGR B2B Awards 2025, “Best Affiliate Management Platform” at the iGB Affiliate Awards 2025, and two categories—“Affiliate Product Innovation” and “Best Marketing Solution Provider”—at the SiGMA Euro-Med Awards 2025.