SEGG Media relaunches Aganar in Mexico to resume Lottery.com international operations

SEGG Media Corporation is executing its turnaround plan with the relaunch of Aganar in Mexico, part of a broader strategy funded by $450 million in financing from Generating Alpha Ltd. and United Capital Investments London Ltd.

The company aims to restore Lottery.com's international operations and projects $5.2 million in revenue from the Mexican market, with a growth forecast of 18% annually.

Aganar, which has operated under a license with Lotería Nacional (Mexico’s national lottery) since 2007, is run by Medios Electrónicos Y De Comunicación, S.A.P.I. de CV, a subsidiary of Global Gaming Enterprises Inc.—itself a wholly owned subsidiary of SEGG Media. The platform offers draw-based games and instant-win tickets to consumers in Mexico.

“I have reported to shareholders for months now that our top priority has been to get Lottery.com operational as fast as possible in order to complete the turnaround,” said Matthew McGahan, SEGG Media Chairman and CEO.

The relaunch is managed under SEGG Media’s current leadership team and is part of the company’s planned entry into multiple international markets through its gaming brand, Lottery.com. The Mexico initiative is the start of SEGG Media’s ongoing international gaming strategy, with additional operations under evaluation for later in the year.

“I’m thrilled that we’re now in a position to expand our engagement in the Mexican market,” said Tim Scoffham, Lottery.com International CEO.

According to Scoffham, Lottery.com had previously held a significant position in the region, but its operations were affected by past corporate challenges.

“We have worked hard with our local operator to restructure the operations, and we’re well-positioned for market growth in Mexico. Importantly, this is just the start of the execution of our international gaming strategy. We are already actively evaluating additional countries, with the ambition to launch further operations in Q3 and Q4 of this year,” he added.

SEGG Media is allocating capital from the $450 million financing to support several objectives:

• Restart lottery operations in the US
• Expand its sweepstakes and digital gaming business
• Support existing operations in Mexico
• Extend gaming operations into other markets in Latin America, Africa, Asia, and Europe

McGahan stated that generating revenues remains a central priority for the company, its shareholders, and prospective investors.

“With the relaunch in Mexico, we are demonstrating tangible progress. This is the first step in a broader LATAM expansion, and we are committed to scaling Lottery.com back into a position of strength globally,” he said.

Market data from Grand View Research, Inc. reports that the Mexican lottery market generated $10 billion in revenue in 2024 and is growing at a compound annual growth rate of 4.2%, with projections of $12.9 billion by 2030. Draw-based lottery games were identified as the largest revenue segment. Separately, the Latin American online lottery market is growing at a CAGR of 13.6%.

Aside from Lottery.com, SEGG Media operates a portfolio of digital assets, including Sports.com and Concerts.com. The company focuses on sports, entertainment, and gaming experiences that integrate digital engagement and artificial intelligence.