Bet365 launches new 'Position Payout' betting feature for horse racing

Bet365 has introduced a new betting product, Position Payout, allowing customers to bet on the exact position a horse will finish—first, second, third, and so on—rather than only betting on a win.

The feature went live across Bet365’s UK, Irish, and Australian platforms over the past weekend, coinciding with the King George VI and Queen Elizabeth Stakes at Ascot on July 25, SBC News reported. It is expected to appeal to both casual and experienced punters by simplifying the betting process and offering more flexibility than traditional Each Way bets.

Unlike standard bets that focus on a horse winning or placing within fixed terms, Position Payout offers odds per finishing position. The higher the horse finishes, the larger the payout.

“The brand new way to bet on horse racing, it’s amazing to see bet365 taking such innovative strides with the launch of Position Payout,” Pat Cooney, the bookmaker’s Racing Expert, said.

“While sometimes each-way terms can be difficult to understand, Position Payout couldn’t be simpler. The higher your horse finishes, the higher your payout,” he added. “With prestigious meetings at Goodwood, Galway, and York in the coming weeks, we’re excited to see our customers take advantage of our brand new product.”

The product expands on the idea behind Bet365’s recent football feature, ‘Sub On Play On’, which automatically transfers a bet to a substitute player. It is part of a broader push by Bet365 to create more dynamic and user-friendly betting options.

CMO Neil Fairweather called it a “milestone product” and confirmed plans to extend the feature to other sports. Greyhound racing, motorsports, golf, and football league finish markets are likely candidates for future expansion given their internal logics.

“We are confident that this milestone product launch will not only support casual horse racing bettors but also offer an alternative option for our more avid horse racing fans,” he said.