T-Mobile Arena rolls out new mobile app in partnership with Everi

T-Mobile Arena, the 20,000-seat venue located on the Las Vegas Strip between New York-New York and Park MGM, has announced the launch of a new, dedicated venue app for its eventgoers. The move is the result of an agreement with Everi, an IGT brand and provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions, and bingo.

The newly designed T-Mobile Arena App is now available in the App Store and Google Play. The initial launch includes the ability for users to buy and manage tickets; view event schedules offering a "save to calendar" feature and explore an interactive venue map while allowing the venue to deploy in-app marketing through various forms of messaging, including push; fan segmentation for experiences; and provide additional offers and promotions.

The app is designed to enhance the fan experience for marquee events held at the arena throughout the year, including Vegas Golden Knights games, UFC, concerts, award shows, and more. T-Mobile Arena guests can download the app and receive access to ticketing account linking through an integration with AXS that will enable the seamless management, purchase, and transfer of tickets.

The collaboration is part of Everi's strategic expansion into sports and entertainment, following its acquisition of the assets of Venuetize in 2023, and builds upon the successful deployment of the Vegas Golden Knights mobile app and Gulfstream Park Racing mobile app, which also utilize Everi's BeOn Venue platform.

According to Everi, the app launch highlights the growth of its relationship with MGM Resorts International from the gaming and hospitality spaces into sports and entertainment. The company's expanding presence in its hometown of Las Vegas includes collaborations with the Vegas Golden Knights and Las Vegas Ballpark.

Max Bizzarro, T-Mobile Arena's General Manager, said: "Our partnership with Everi has presented a tremendous opportunity to introduce a new, redesigned T-Mobile Arena app. Eventgoers will enjoy a more user-friendly navigation experience featuring effortless digital ticketing through AXS, labeled food and beverage offerings, and upcoming event information, among other amenities. The app's exclusive content will also be more readily available to fans each time they log on."

Darren Simmons, IGT CEO FinTech, said: "We are proud to build on Everi's reputation and prior work in the Sports & Entertainment space with the launch of the new T-Mobile Arena App."

"Since opening over nine years ago, T-Mobile Arena has consistently proven its ability to deliver a world-class entertainment experience for fans, regardless of the event. Utilizing Everi's best-in-class BeOn Venue platform, T-Mobile Arena can further engage arena patrons with a seamless, self-service mobile experience through the new app."