Uplatform showcases comprehensive portfolio at iGB L!VE with fire-themed concept booth

From July 2–3, Uplatform was present at iGB L!VE London with a fire-themed concept and market-ready solutions showcased at its booth, where business and creativity blended to deliver "one of the most talked-about experiences at the event," according to a press release.

At stand R60, Uplatform showcased its award-winning portfolio, including its Sportsbook API, Casino Aggregator, and platform with a comprehensive range of more than 550 global and local payment methods. "Visitors experienced firsthand how Uplatform’s scalable, localized, and future-ready tech stack is enabling operators to enter and dominate markets worldwide," the company noted.

According to a statement, the company used fire as a theme "because it represents energy, growth, transformation, and the unstoppable force that drives the iGaming industry — and us. It’s unpredictable, passionate, and impossible to ignore. Just like Uplatform."

"Our booth was a literal hot spot, with visually stunning, wrapped in vivid red and orange tones, glowing LED embers, and striking flame motifs that made it feel like stepping into a living blaze. We stood out like a bonfire in the dark," the company described.

The booth featured:

• A reaction game that tested visitors’ reflexes and sparked competitive fire.
  
• Dancing firefighters who lit up the room with energy, charm, and photo ops.
  
• A money-blasting fire extinguisher, which stole the show as crowds gathered for the chance to “extinguish” cash prizes.
  
• A fire-themed cocktail bar, offering signature drinks with names like Flame Burst and Burning Passion.
  

The booth also featured a meeting room, designed as a campfire lounge, "a space where serious business and casual connection met in perfect balance." "Visitors didn’t just want to talk; they wanted to stay. People lingered, shared stories, made deals, and found comfort in the crackling glow of our metaphorical hearth," the provider said. 

Maria Bashkevich

Maria Bashkevich, Head of Marketing at Uplatform, summed it up: ExCeL London has always been a symbol of industry energy, and this year, we added fuel to the fire. For us, business and fun go hand in hand, and at every expo, we aim to bring something fresh to the table - both in vibe and in value. For us, iGB was a statement of bold ideas, fearless creativity, and how we see the experience at expos. I’m incredibly proud of my team for making people stop, smile, and feel the Uplatform fire." 

"iGB L!VE is the industry’s ignition point, and we came with full firepower. Our goal wasn’t just to be seen. It was to make our partners feel the spark of what’s possible," she added.

Interested parties may visit the company's website for more information or partnership inquiries. "For operators seeking localization, growth, and seamless operations, Uplatform remains the name to watch and the team to meet," the provider concluded.