"iGB L!VE provided the ideal stage to introduce Digitain's new direction"

As the iGaming industry continues to evolve at a rapid pace, events like iGB L!VE provide vital touchpoints for technology providers to showcase innovation, connect with partners, and shape the future of the sector. 

For Digitain, iGB L!VE 2025 marked not only a successful showcase of its robust product ecosystem—from its flagship sportsbook to its next-gen platform solutions—but also the confirmation of its new brand identity under the slogan “BUILT TO LEAD," accompanied by the launch of its first AI-generated campaign.

In this interview with Yogonet, Hamest Safaryan, Head of Sales for Central Europe, reflects on Digitain’s presence at the event, the strong reception to its AI-driven campaign, and how the company is leveraging post-show momentum to fuel growth in key European markets.

How would you describe Digitain's overall experience at this year's iGB L!VE? What were the key goals you brought to the event, and to what extent were they achieved?

We had a successful presence at iGB L!VE 2025. The entire team approached iGB L!VE 2025 with a clear set of objectives: to reconnect with long-standing partners, present the latest innovations in our product suite, and build relationships with new potential partners.

I’m pleased to say all three goals were met with great success. The energy at the event was high, the conversations were meaningful, and the quality of interest in our solutions highlighted our position as a trusted technology and service provider in the iGaming industry.

How did the turnout and quality of engagement at your stand compare with your expectations? Did the change of venue to London impact the experience?

The move to London brought a renewed level of professionalism and freshness, and a broader international reach. Our stand saw continuous traffic, and we participated in productive, high-value discussions with decision-makers from across different companies.

The change helped enrich the overall experience; however, many clients unfortunately did not make it due to the busy period in London during Wimbledon. It seemed to be more difficult with bookings than it usually was.

The showcase highlighted the new slogan “BUILT TO LEAD” and the debut of the company's first AI-generated campaign. What was the reception like, and why was iGB L!VE the right platform to unveil this new creative direction?

We first introduced our new slogan and vision at ICE, and since then, “BUILT TO LEAD” has become strongly associated with our brand as our new slogan. The perception of the new identity and our AI-generated campaign was overwhelmingly positive.

iGB L!VE provided the ideal stage to introduce this new direction, as it’s an event that celebrates innovation and sets the tone for the industry. The campaign itself sparked curiosity and engagement, and the feedback reaffirmed that this creative approach resonates with the market. 

Among the solutions you showcased—sportsbook, casino platform, virtual sports, and payment technologies—which generated the most engagement? Did you unveil or preview any new features or updates during the show?

Our sportsbook continues to be a standout offering, the star product, and it drew significant attention throughout the event. Operators are particularly drawn to the flexibility and localisation we offer—features that are increasingly critical in today’s regulated markets. There was also strong interest in our platform solutions, for both Centrivo Universal and Centrivo Dynamics.

In terms of innovation, we presented our advanced analytics tools and upgraded engagement features designed to boost player retention and operational insights—these were very well received. During the expo, we also showcased our Self-Service Betting Terminals (SSBT), a core component of the Centrivo Retail solution, which drew significant interest from attendees.

Did iGB L!VE lead to any new commercial partnerships or strategic alliances? How is Digitain positioning itself to capitalize on growth opportunities in regulated European markets post-event?

The majority of meetings handled in IGB Live were pre-scheduled meetings with potential prospects we are in the process of doing business. However, we’re already in advanced conversations with several new partners as a direct result of iGB L!VE. Some are operators expanding into new regulated markets, while others represent strategic collaborations that complement our core technology.

Post-event, we’re focused on translating that interest into long-term value. Our roadmap for European growth is centered around agility, compliance, and customisation. We are focused on receiving expected results and significant growth in Europe by the end of this year.