Aristocrat Interactive secures iLottery contract with Massachusetts lottery

Aristocrat Interactive, operating under NeoGames US LLP, has been selected by the Massachusetts State Lottery Commission as the winner of a competitive tender to deliver a full-service iLottery platform and associated services.

Starting July 1, 2026, Aristocrat Interactive will provide the Massachusetts Lottery with a comprehensive iLottery platform under a five-year contract, which includes three opportunities for three-year extensions.

Services will encompass game content (such as eInstants and draw games), its proprietary central gaming and player account management systems, plus an aggregation platform for third-party game content.

The company will support the lottery’s marketing campaigns, player promotions, customer communications and service, and implementation of responsible-play solutions and compliance measures.

The Massachusetts Lottery, known for leading US retail lottery performance by per capita sales and ranking third worldwide, has outlined a strategic goal to modernize its offerings to accommodate changing player preferences through a secure, scalable digital channel.

Moti Malul, CEO of Aristocrat Interactive, commented: “We are extremely proud to be selected as the partner for MSLC– after a highly competitive process. We're excited to be partnering with the MSLC who are widely recognized as a global leader in lotteries.

"We look forward to helping the MSLC deliver on its objective to expand player engagement through innovative and responsible online play, and further enhance its ability to contribute to and support local communities. Our commitment to iLottery, together with our diverse and proven platform solutions and top-performing content portfolio, trusted people, and seamless integration, is what sets us apart."

“The Massachusetts State Lottery Commission is taking a significant step forward in modernizing our operations with a world-class iLottery program to complement our industry-renowned retail program,” Mark William Bracken, executive director of the Massachusetts State Lottery Commission

“After a comprehensive and competitive process, Aristocrat Interactive demonstrated the best value for the Commonwealth,” Bracken added. “Partnering with Aristocrat Interactive provides us with a proven, successful platform that will allow the Lottery to fulfill its mission of maximizing funding for early childhood education and care that will benefit families throughout the Commonwealth.”

This award follows Aristocrat Interactive’s recent selection to supply its platform to the New Hampshire Lottery starting July 2025 and a six-year agreement with the Michigan Lottery beginning July 2026. Additionally, via its joint venture with NeoPollard the company is engaged with lotteries in Alberta (Canada), Michigan (through June 2026), North Carolina, Virginia, and West Virginia.