Aristocrat Interactive announces wide-ranging iLottery contract with the Michigan Lottery

Aristocrat Interactive has secured a landmark contract with the Michigan Lottery, further expanding the company's footprint in the U.S. iLottery segment.

Under its NeoGames, US, LLP division, the company has signed a six-year contract with the Michigan Lottery to provide its full solution of iLottery product offerings. Under the contract, from July 2026, Aristocrat Interactive will provide services to the Michigan Lottery for six years, with six additional one-year extension opportunities.

The new agreement builds on Aristocrat Interactive's existing relationship with the Michigan Lottery, which began in 2014 with the launch of its iLottery program using NeoGames' iLottery platform and games.

This new deal will provide the Michigan Lottery with eInstant games, draw-based games, and add-on offerings produced by Aristocrat Interactive's NeoGames Studio, along with continuing to leverage the company's iLottery technology, which includes: 

• NeoSphere player account management platform
• NeoDraw draw games system
• NeoCube Business Intelligence solutions; and
• NeoEngage – Aristocrat Interactive's customer and data experience solution 

Aristocrat Interactive will also provide the Michigan Lottery with new website and mobile application services with Gambyt, a software company specializing in the lottery, casino, and sports betting industries.

Under the deal, Aristocrat Interactive will also lead the Michigan Lottery's CRM marketing efforts, including promotions and customer communications, and will deliver managed services including staffing, a customer service center, payments management, third-party integration, compliance, and responsible gameplay solutions.

Michigan Lottery Commissioner Suzanna Shkreli said: "This collaboration is a sign of our commitment to being a leader in the iLottery space and a win for players and public education in Michigan as we look to further enhance our offerings, deliver an entertaining iLottery experience, and drive incremental revenue to the School Aid Fund."

"Aristocrat Interactive has a proven track record of providing the industry's leading technology, comprehensive player services, and engaging content for lotteries around the world. We're confident this new deal will help us continue to be a leading innovator in this exciting digital space." 

The partnership builds on Michigan's status as a pioneer in US iLottery, being one of the first states to add eInstant games to its offerings. The Michigan Lottery also consistently ranks among the top U.S. iLottery states by gross sales and sales per capita.  

"The Michigan Lottery is a trailblazer in the U.S. iLottery industry, and we're proud to be a strategic partner for their business," said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. "This multi-year agreement is a testament to the proven strength of the Aristocrat Interactive platform, our commitment to innovation, and the long-term value we provide to our customers."  

This new agreement with the Michigan Lottery is Aristocrat Interactive's second consecutive U.S.-awarded contract, bringing its total North American iLottery customers for platform and content to eight.