1xBet hosted British-themed partner gala ahead of iGB Live 2025 in London

Global betting operator 1xBet hosted a pre-expo event for partners in London on July 1, ahead of the iGB Live 2025 conference held from July 2 to 3. The gathering at The MAINE Mayfair Bar & Restaurant combined upscale hospitality with a tribute to British cultural icons.

Billed under the theme “The Icons,” the evening celebrated the UK’s influence on global music, cinema, and fashion. Guests were treated to themed zones, gourmet food, signature cocktails, and live entertainment in a setting designed to evoke the golden era of British style.

The highlight of the night was a live performance by Manchester-based synth-pop duo Hurts, whose lead singer, Theo Hutchcraft, delivered hits such as Stay, Wonderful Life, and Better Than Love to a captivated audience.

The entertainment continued with tribute acts honoring Queen, Elton John, and Adele, as well as an interactive Sherlock Holmes mystery quest and Spice Girls–inspired dance numbers. A Casino Royale–themed lounge hosted poker, roulette, and blackjack tables, while actors portraying British icons, including James Bond, Kate Moss, and Austin Powers, mingled with guests.

1xBet said the event was part of its broader effort to deliver standout experiences and foster long-term partnerships through exclusive, high-impact engagement.

1xBet expressed its gratitude to attendees and said it looks forward to future opportunities to engage with its network.