Zenith partners with Paraguay's Jugamax to expand offer in Latin America

iGaming provider Zenith has closed an agreement with Paraguayan operator Jugamax, which will allow the leading Asian platform to expand its services to Paraguay, Chile, and Mexico.

As a result of this partnership, Zenith will be able to offer its ONEAPI gaming platform to Jugamax players in Latin America. Currently, the Asian firm provides its services to 500 operators and more than 50 million players worldwide.

According to the announcement, the integration of Jugamax with ONEAPI will allow the operator to have easy access to more than 10,000 games from 150 studios in key markets, such as Chile, Mexico, and Paraguay. Zenith's portfolio of slots, instant games, and casino games will be available to the Paraguayan company's players.

Karina Moral, Senior Business Development Manager at Zenith, commented: "Our partnership with Jugamax is an exciting development in Zenith's expansion throughout Latin America. Their local expertise, combined with our powerful gaming platform, will generate new opportunities for growth, innovation, and player onboarding in Paraguay, Chile, and Mexico.

"We have built our reputation as an award-winning platform in Asia, and have big plans for our Latin American expansion starting in 2025, with a product suite designed for the specific needs of local players.

Zenith's comprehensive offering features more than 10,000 games from 150 providers, 500 operators globally, and 50 million registered users. It also adds to its offering its OneAPI casino platform, GamesAPI, and proprietary ALIZE releases to provide an unrivaled service for new and established brands worldwide.