Playson launches €10 million Non-Stop Drops & Races 10KK campaign

iGaming supplier Playson has launched its largest-ever promotion, Non-Stop Drops & Races 10KK, featuring a €10 million (US$11.76 million) prize pool, a 60% increase from last year's prize pool. Running from July 1, 2025, to June 30, 2026, the campaign will award prizes every 2.5 minutes.

The announcement follows the success of last year’s Non-Stop Drops & Races 6KK, which saw participation from over 500 operators and engagement from 10 million unique users, with nearly 250,000 prizes distributed throughout the campaign.

As part of the revamped format, Playson will now issue prizes every two and a half minutes, while two simultaneous daily promotions will keep players constantly engaged.

Playson is also introducing the CashDays X-treme tournament, set to take place at the end of each quarter with prizes reaching up to €35,000 (US$41,170). This new addition complements the long-running Cash Days tournament, which continues to challenge players during the first eight days of each month.

The Non-Stop Drops portion will be powered by Playson's proprietary Cash Blast tool, rewarding players with random prizes across the campaign period. Meanwhile, the studio's fast-paced Short Races mini-tournaments will return with an enhanced €2 million (US$2.35 million) prize pool, running from the 9th to the end of every month.

Playson said the expanded campaign reflects its focus on operator value and global player retention.

"Playson's cutting-edge promotional mechanics are proven to enhance player retention and drive universal appeal with non-stop action and boundless opportunities to win big,” said Tamas Kusztos, CCO at Playson. "Non-Stop Drops & Races 10KK is primed to go several steps further than its predecessor, delivering more engagement, more retention and more excitement."