1xBet: "Taking part in exhibitions helps us make new partnerships and grow our presence in different regions"

On June 18 and 19, Lima hosted the Peru Gaming Show 2025, a key industry forum for the LatAm region. In an exclusive interview with Yogonet, a representative of the global betting company 1xBet spoke about the brand’s strategic goals in the region, its work in the Peruvian market, and collaboration opportunities through the 1xPartners program.

What is the strategic importance of the Peru Gaming Show for 1xBet, particularly in the context of your growth plans in Latin America?

At the exhibition, our team met with current partners, discussed the results of our cooperation, and found new growth opportunities. The brand also expanded its partner network and made valuable new connections in Latin America. The event helped 1xBet strengthen its reputation and gain deeper insight into local trends and preferences to improve the product.

How is 1xBet tailoring its offerings or activations specifically for the Peruvian market? 

The platform interface and support service are fully available in Spanish, so nothing gets in the way of users enjoying the gameplay. Our technical team has also integrated the most popular payment methods in Peru to make deposits and withdrawals as easy and fast as possible. In addition, players have access to extended betting lines and high odds on Peruvian Liga 1 matches and major international tournaments, including esports.

Members of 1xPartners, the affiliate program of 1xBet, can personally experience all the benefits of working with us. They get access to a wide range of localized advertising materials, modern marketing tools, and 24/7 support from a personal manager. We also recently launched an updated version of the affiliate program’s website in Peru, and it’s even easier to join the 1xPartners team now.

1xBet made headlines with its high-profile activation at SiGMA Asia and took an active part in PGS. What could visitors find at the 1xBet booth during the event?

At SiGMA Asia, our team presented exclusive offers for the Asian market and agreed on new business projects. At the Peru Gaming Show, we maintained a high standard and showcased solutions focused on Latin America to attract even more partners. A key part of our participation in events is giving away valuable prizes. This time, we gifted our visitors an iPhone 16 Pro and AirPods Max.

We set up a booth focused on comfort, offering guests opportunities for productive networking and a cozy bar area where they could relax with a tasty cocktail.

What would you say sets 1xBet apart in an increasingly crowded online betting space in LatAm?

1xBet highlights many factors that players notice. The brand has a license to operate in Peru and strictly follows local regulatory rules. This guarantees our clients a safe and legal gaming environment. We also offer a wide range of bets, high odds, fast payouts, and top-quality service.

1xBet’s spotless reputation is proven by partnerships with FC Barcelona, LOSC Lille, Italy’s Serie A, FIBA, Volleyball World, ESL, and other sports brands and organizations. Our affiliate program, 1xPartners, is a leading product in the market. Its members can work under the best conditions, including high commissions, a large library of promo materials, and automatic weekly payments.

How does 1xBet evaluate the ROI of participating in major expos like PGS? Is it purely business development or also about shaping your brand narrative locally?

First of all, taking part in exhibitions helps us make new partnerships and grow our presence in different regions. We also carefully study established trends and new market signals to ensure our long-term strategy is right. This lets us quickly adapt to changes and stay industry leaders. 1xBet’s strong presence at events is a way to build a powerful image, increase brand awareness, and strengthen its position in the local market.

What was the key message 1xBet communicated to the industry through its participation at PGS 2025?

We invite you to join the company that has proven its high standards many times. 1xBet works with well-known ambassadors, wins prestigious industry awards, and keeps growing. We welcome new mutually beneficial collaborations. Sign up for the updated 1xPartners affiliate program and start earning with the market leader!