Sustainable Gambling Zone to spotlight player protection at iGB L!VE 2025

The Sustainable Gambling Zone (SGZ), located on stand Q30 at iGB L!VE, will reflect the latest thinking on player protection, delivered by a mix of not-for-profit and private sector companies. Participating entities include Yaspa, Experian, Department of Trust, Gordon Moody, and BetBlocker, the latter named the 2025 Clarion Gaming charity partner.

Visitors to the Zone will have the opportunity to connect directly with specialists in responsible gambling, mental health, and consumer protection, learn about the latest technological advances and initiatives designed to enhance player safety and well-being, attend sessions and workshops focused on best practice and foster collaborations aimed at driving positive change across the industry.

Explaining the evolution of Clarion Gaming's commitment to player protection, Managing Director Stuart Hunter said: "I'm extremely proud that we became the first B2B gambling event to champion player protection when we launched the Consumer Protection Zone at ICE 2018.

"The journey of the Sustainable Gambling Zone has been nothing short of remarkable. What began as a ground-breaking initiative has evolved into a powerful symbol of the industry's collective commitment to sustainability.

"As the home of the iGaming community moves to London, the heart of the iGaming industry, the SGZ will once again underscore our belief that player experience and responsible practices are fundamental to long-term success."

Naomi Barton, Portfolio Director of iGB events, added: "World-class exhibitions provide a powerful platform for engagement. The opportunity to bring together the international industry with its regulators in a professional environment is a key opportunity to ensure that gaming regulation delivers robust player protection undertakings within a framework that allows the industry to grow. 

"We remain utterly committed to supporting safer gambling and the promotion of regulated markets. The SGZ provides a focus for our attendees to understand, implement, and champion the responsible principles that underpin a healthy and thriving iGaming sector. We invite all 15,000+ iGaming professionals attending iGB L!VE 2025 to visit the SGZ and be part of what promises to be vital conversations."