Soft2Bet to exhibit and host MEGA workshops at iGB Live 2025

iGaming solutions provider Soft2Bet will exhibit at iGB Live 2025 in London on July 2–3, where it will host MEGA workshop sessions at Stand N46 and participate in industry discussions on market trends and developments.

Known for its modular, turnkey platform used by online gambling operators across Europe, the Nordics, and North America, Soft2Bet will spotlight its Motivational Engineering Gaming Application (MEGA) at the show.

The gamification engine is designed to support engagement, retention, and lifetime player value through real-time missions, loyalty tools, and customizable challenges. Its growing popularity mirrors the company's expansion, as in the past six months, Soft2Bet has expanded its brand portfolio, entered multiple commercial partnerships, and reported measurable gains in operator performance since its appearance at ICE 2025 in Barcelona.

Soft2Bet reports that brands running on its platform have experienced a 65% increase in net gaming revenue and a 45% rise in average revenue per user. Player screen time has grown fourfold, while deposit values and frequency have increased by 50% and 30%, respectively.

These outcomes are attributed to MEGA’s integration with Soft2Bet’s proprietary content management system, player account management tools, and access to over 12,500 casino games via a single integration. The platform also offers a sportsbook, a centralized payments hub, and customizable operations through no-code tools and analytics.

Among the company’s active brands are Betinia, CampoBet, ToonieBet, QuickCasino, and Don.ro, which operate under Soft2Bet’s 19 international licenses and have received regulatory approvals in multiple jurisdictions, in addition to benefiting from the provider's solutions. The company states that its focus on user interface and experience development supports localized strategies and has helped several of its brands rank prominently in mobile app stores.

“iGB Live is a valuable moment to show how our technology moves beyond traditional methods of player engagement,” stated Martin Collins, Chief Business Development Officer of Soft2Bet. “We’ll be sharing real examples of how MEGA and the wider Soft2Bet platform work as a unified ecosystem where design, personalisation, and gamification come together to support stronger engagement and long-term results.”

During the two-day event, Soft2Bet will conduct 30-minute MEGA workshop sessions led by Sales Director Nicolas Campano and Senior Sales Managers Ross Main and Slobodan Georgijevski. These sessions aim to provide attendees with a practical overview of how the MEGA platform functions in operational settings. Workshop slots are limited and available for advance booking.