Play’n GO expands UK presence through Betfred partnership
iGaming content provider Play’n GO has partnered with operator Betfred to bring its slot titles to UK players.
The deal will see games like Fire Joker, Rise of Olympus 100, and Boat Bonanza available on Betfred’s platform. This move strengthens Play’n GO’s position in the UK, one of its key regulated markets.
Play'n GO has had a strong year thus far, launching two new slot mechanics—Blitzways and Cashback—and releasing successful sequels in its Moon Princess and Rich Wilde series, which have performed well globally and in the UK.
“Betfred has an unmatched pedigree in the UK, and I’m delighted to be launching our games with them today,” said Anna Mackney, Head of Regional Sales UK at Play’n GO. “As one of the premier regulated markets in the world, Play’n GO focuses hugely on the UK, and I’m confident that Betfred’s players will love our portfolio of games.”
Andy Horne, Head of eGaming at Betfred, also welcomed the partnership: “Play’n GO has long been in our sights and we are delighted to now be able to include their games within our portfolio.
“We have no doubt that the addition of Play’n GO slots to Betfred Games will go down well with our existing customers, as well as other players out there looking for that best RTP experience."
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