Skilrock announces speaker lineup for Cibelae-supported lottery marketing webinar

Skilrock Technologies, a global technology platform and services provider to the lottery and gaming industry, has announced the speaker lineup for its upcoming Cibelae-supported webinar "Lottery Marketing in the Digital Age".

Scheduled for June 4th, the event will delve into Latin American lottery marketing, focusing on evolving consumer behaviors, brand-building strategies, multi-channel engagement, the power of digital marketing in iLottery, and more.

The speakers include:

1. Rodrigo Cigliutti, Executive Director, CIBELAE (Moderator)

2. Esmeralda Britton González, President, Junta de Protección Social (JPS)

3. Lorna M. Huertas, CEO, Sunset Group LLC

4. Claudio Ossandón Marzolo, Chief Commercial Officer, Concepción Lottery

5. Carlos Contreras, Project Coordinator - LatAm, Skilrock Technologies 

The webinar will focus on topics such as generational shifts in consumer behavior, personalization strategies for modern marketing, the role of digital marketing in shaping iLottery, how to leverage multi-channel strategies effectively, and how to build a strong brand in the digital age.

Attendees will also learn more about how to strengthen brand identity in a competitive market, customer experience and player lifecycle, the role of hyper-personalization in curating unique player journeys, how to leverage AI and emerging technologies, and the new trends driving innovation in customer engagement, among other topics.

Event details:

• Date: June 4th, 2025
• Time: Brasil - Argentina 11 AM | Colombia - Perú 9 AM | Costa Rica - México 8 AM
• Duration: 60 – 90 minutes
• Registration: Click here to register for free

All attendees must register for the event to receive the access information. Interested parties may feel free to forward this event to any other members of their organization and invite them to attend.