Smart marketing and quality content: How 1xBet increased the number of active players in India by 68%

In its latest article, global betting company 1xBet explains how it achieved a significant increase in the number of Indian players.

The figures are impressive: in the first quarter of 2025, the monthly active users from India increased by 68% compared to the previous quarter. How did it achieve such high performance? It was all due to a series of carefully considered strategic moves in content, product, and marketing.

"We are proud of the results for this quarter. They prove that players value our investment in high-quality content and innovative entertainment. Developing promo campaigns that consider the interests of Indian clients and enhance our portfolio is just the beginning of our extensive efforts in 2025," said a 1xBet brand representative.

Expanding the game library

During the last quarter, 1xBet signed new agreements with several leading gambling entertainment developers and providers. These partnerships facilitated the addition of over 50 new games to the platform, including the following titles:

• Ocean Legacy, Lucky Forest, and Croco El Loco by Mancala Gaming;
• Snow Beast by Winspinity;
• Gems of Olympus x5000 by Gambit.

The carefully selected package of slots from the Mancala Gaming studio features the latest technical solutions and a unique Trigger Bonus system. The Trigger Bonus system is a flexible tool that automatically activates bonuses when a player meets certain conditions. It operates in real time and can be customized based on the activity, deposit amount, betting frequency, preferred games, and more.

A decisive influence on 1xBet’s success was the addition of new hits that quickly gained popularity in India, such as Crash games and dynamic slots from new partners:

• Chicken Road, Hamster Run by Inout;
• Money Coming, Fortune Gems 2 by Jili;
• Hot Balloon by Macaw Gaming;
• Astro, Stellar by Orbital Gaming.

The wide range of these slots and other new products from 1xBet continues to attract new users to the platform.

New offers for Live Casino fans

Premium live gaming provider Winfinity holds a leading position in the Live Casino category. Its products have taken the casino experience to a whole new level, with particular attention to visual design, gameplay, and interactive elements.

As part of its partnership with Winfinity, the 1xBet brand has launched two exclusive Shangrila Baccarat tables with live dealers, specifically designed for premium customers. In practice, this step has proven highly effective - the premium tables quickly gained popularity and continue to attract users to the Live Casino section.     

One of the biggest sensations in the gambling industry was the launch of Agent Spinity, India's first interactive game show that combines real and virtual experiences.

Big tournaments and competitions

For the Casino section users, the 1xBet platform regularly holds tournaments with guaranteed prize pools, which unite players and increase their involvement.

For example, the Indian Casino League, dedicated to the new IPL 2025 season, featured over 14,000 Indians who competed for a prize pool of ₹363,500.

The 1x Grand Cruise tournament boasted a special set of games from top providers. Players earned rating points, and the prize pool amounted to 100,000 EUR!

Participants in the 1xPartners affiliate program joined in organizing promo campaigns for these competitions, receiving generous commissions. They needed to distribute special promo materials and attract new clients to earn big money.

Promos that players love

The large-scale 1xGames bonus program attracts players especially effectively.

1xBet offers generous welcome bonuses to all new clients: up to ₹1,50,000 + 150 free spins for the first four deposits. Additionally, all 1xBet users can take advantage of the Casino VIP Cashback loyalty program, which features 8 levels and allows players to receive cashback based on their activity. The higher the level in the loyalty program, the more cashback you can earn from unsuccessful predictions, starting at 5% for the first Copper level and reaching 11% for the seventh Diamond one. Players at the highest eighth level receive cashback from all bets, exclusive offers, and VIP technical support.

1xBet offers various promos to suit clients with different needs. For example, those who enjoy Friday entertainment choose the Weekend Booster, while users who play on Sundays may prefer Big Play Day. For particularly active players, there is the Daily Tournament, which allows participants to earn bonus points and enter a drawing for valuable gadgets from Apple and Samsung.

The 1xPartners members help introduce players to profitable promos and receive generous rewards for attracting new customers.

Numerous payment methods

The 1xBet platform offers players from India over 30 payment methods, including:

• E-wallets – UPI, PayTM, PhonePe, Bharat, PayZapp, Netwallet, etc.;
• Bank transfers – Neft, IMPS, BHIM, CentPay, Freecharge, etc.;
• Payment systems – UPI Fast, UPI Collect, and UPI Multi Pay;
• Account replenishment points where you can pay in cash.

By depositing via Jeton Wallet, you receive a 20% cashback, and for a cryptocurrency replenishment, you earn bonus points as part of the Crypto Miracle promo.

These and other payment methods are available to the 1xPartners program participants for withdrawing commission payments.

Thus, the increase in the number of active 1xBet users in India is directly related to enhancing the game catalog, various promos and tournaments, and support for all popular payment methods in the country.