"The most important markets for DATA.BET are Europe and Latin America"

eSports solutions provider DATA.BET made its presence felt at BiS SiGMA Americas, held earlier this month in São Paulo, Brazil. It was the company’s first time participating in the event with its own stand, where it showcased the core solution that includes the Data Feed, Single Page Application (SPA), and Risk Management, and discussed business opportunities with attendees.

In an interview with Yogonet, Natalie Loshatynska, Head of PR and Marketing at DATA.BET, gave a positive assessment of the event and revealed more details about the company's operations.

At the beginning of 2025, DATA.BET released a statement saying that 2024 was a year of “significant expansion, reflecting the growing demand for progressive eSports betting solutions." The total volume of processed bets grew by 74.2% during the year. How do you assess these figures, and among the various categories and titles in eSports, which ones have the most appeal in the industry at the moment?

We have the broadest coverage in the entire industry. We cover over 30 esports titles, and our team works 24/7. When it comes to eSports, these numbers are linked not only to the number of partners we have, but also to the public’s growing interest in eSports. For example, last year, tournaments increasingly invited soccer players and other celebrities, like Neymar, to the eSports World Cup. That also influences people's interest, not just eSports fans, but the general public.

The titles that generate the most interest here in Brazil are Counter-Strike, LoL, Dota, as well as Free Fire and Rainbow Six.

What role does the Brazilian market play today in the eSports scene and in DATA.BET’s strategy? Can you tell us a bit about the countries where you operate?

I think nearly every company in the iGaming sector now wants to have a license or gain more audience in Brazil. Our most important markets are Europe and Latin America as a whole—not just Brazil. Here at the fair, we see that people have a strong interest in eSports.

For Brazilian audiences, it's very important to see local teams participating in different tournaments. In Europe, if you're a fan of a certain eSport, you don't really care whether the team is local or not. In Brazil, the situation is a bit different.

Can you tell us a bit about DATA.BET’s experience at BiS SiGMA Americas?

This is our first BiS SiGMA Americas with a stand, and we’re very pleased because we’re seeing a lot of engaged people here. People are interested in our products and want to know more about the market, what’s important to their clients, and, of course, about our company.

Our sales team frequently attends different events across Latin America, but I think having a stand is very different from just visiting and walking through the aisles.

Recently, DATA.BET was recognized as Best eSports Service Provider in Central and Eastern Europe (CEE) at the 2025 GamingTECH Awards. In your opinion, what sets DATA.BET apart from other companies and helps it stand out at award shows?

I believe it’s a combination of several things. First of all, it’s the product we offer because we work with official data. That’s like a formula for us and for our clients.

The products we launch also have a very solid technical foundation. Our CEO, Yuriii Berest, has a lot of technical experience. He understands exactly what our team does, and because of that, we do everything really well. So we customize our products to make things easier for our clients.

We also have a professional trading team, one that works with mathematical models and ensures minimal betting delay. Everything plays a role, and that’s why we see the results we do. When companies integrate our solutions, they benefit a lot.