DATA.BET wraps up successful first-ever stand appearance at BiS SiGMA Americas

DATA.BET has reflected on its successful first-ever stand appearance at BiS SiGMA Americas, one of the largest iGaming events in the region, held on April 8-10 in São Paulo, Brazil. The showcase marked a new milestone as the esports betting solutions supplier seeks to expand its presence in the growing Brazilian market.

The event took place in the Transamerica Expo venue, bringing together over 17,500 participants. The company made "a strong impression with its dedicated expo booth," said DATA.BET, where representatives engaged with local operators and business partners to discuss development opportunities in the growing LatAm market.

DATA.BET showcased its comprehensive suite of solutions at the show, including an updated Single Page Application (SPA), along with tools that are also adapted for local betting projects, including Scoreboards, Pitch Tracker, and Streaming. These products are designed to enhance user engagement with the platform and optimize their betting experience, particularly for mobile devices, the supplier noted.

Alongside a bar serving Brazilian-inspired cocktails, DATA.BET fleshed out its interactive stand with cosplayers dressed as Jinx and Ahri – popular characters from League of Legends, one of the top games among LatAm fans. This approach helped visitors immerse themselves in the iGaming atmosphere while exploring the company's portfolio of esports disciplines, events, and betting markets.

Natalie Loshatynska, Head of PR & Marketing at DATA.BET, commented: "Our stand debut at BiS SiGMA Americas allowed us to connect with Brazilian operators at this major event, learn about their specific needs, and introduce our iGaming solution.

"We saw great interest in esports from visitors. Latin America is a key market with huge growth potential for our niche. We're excited to bring our products to this dynamic region, and the positive reaction confirms our decision to take part in BiS SiGMA Americas was right." 

Data Bet - Bis Sigma Americas 2025