PRace debuts as integrated B2B marketing agency for gambling industry

PRace, a new disruptor marketing agency focused exclusively on the B2B gambling industry, announced its official launch on Tuesday, "bringing a transformative, data-driven approach to lead generation and sales," according to a press release.

PRace aims to "revolutionise" how B2B marketing is delivered by offering the "first truly comprehensive and integrated service", with a core specialisation in data-driven lead generation and the creation of end-to-end sales funnels.

Leveraging deep industry expertise, PRace has already grown to a 15-person team of industry experts since its inception.

"PRace’s approach fills a significant gap in B2B marketing left by its traditional competitor agencies, offering a serious competitive advantage for both PRace and its clients," the company stated.

The agency was founded under the radar in 2024 by industry experts Nicholas Brown, formerly of Square in the Air, and Aiste Garneviciene, former COO of BetGames and SBC Leader of the Year 2020.

With Relax Gaming and Amelco as its founding clients, PRace now counts more than 10 top-tier industry brands in its portfolio, as well as approaching more than one million Euros in annual projected revenue.

Following today’s official launch announcement, the agency will be publicly announcing its leadership team in the coming weeks.

Nicholas Brown

Nicholas Brown, Co-Founder of PRace, said: "Having been in marketing since the early 2010s –and being instrumental in building the success of Square in the Air, I saw a clear opportunity to address a significant gap in the market alongside a fantastic friend and former client, Aiste Garneviciene."

"The B2B gambling industry is ripe for a more sophisticated, data-led approach to marketing that goes beyond traditional services. We’re here to deliver exactly what every other B2B marketing agency already does outside of our industry – using data-driven strategies to create demand, leads, and sales,” he added.

Aiste Garneviciene

For her part, Aiste Garneviciene, Co-Founder and CEO of PRace, commented: "As one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand. From establishing credibility and educating the market, to driving qualified leads and sales."

"Each stage demands a different strategy, and PRace is the first agency that can deliver that. We're bringing a fresh perspective, deep industry expertise, and a proven methodology that’s already served 10 top-tier clients. If you’re ready to make marketing your biggest growth engine, get in touch!" she concluded.