IGT, Red Earth Casino ink multi-year casino management systems deal

International Game Technology has signed a multi-year agreement with Red Earth Casino to replace its current casino management system with IGT’s ADVANTAGE™ system.

The new partnership will see Red Earth Casino implement a full-scale upgrade of its systems hardware, integrating IGT’s advanced AVENTO™ capabilities. The casino will also adopt IGT’s W2G Accrual and Mobile Responder modules, alongside the M5 content management platform, to elevate the player experience with dynamic and personalized content.

“The Red Earth Casino team is incredibly excited to partner with IGT to modernize our gaming floor and player loyalty program via the IGT ADVANTAGE casino management system,” said Michael J. Broderick, Red Earth Casino General Manager. 

“The versatility of IGT ADVANTAGE and the power of M5 technology equip Red Earth Casino to deliver a deeply personalized player experience while scaling seamlessly for future growth,” he continued. “This platform isn’t just an upgrade, it’s a fundamental part of our long-term strategy to innovate, expand, and lead in the next era of tribal gaming.”

Nick Khin, President of Global Gaming at IGT, also said that with real-time data and player convenience becoming increasingly vital, Red Earth Casino is making a timely investment in the IGT ADVANTAGE Casino Management System.

“In packaging IGT’s leading CMS with a variety of apps and a floor-wide systems hardware upgrade, Red Earth Casino can quickly benefit from operational efficiencies and increased player satisfaction,” he said.

The system rollout includes IGT’s latest FloorNet architecture for better performance and uptime and SystemWatch™ for 24/7 monitoring.