iGaming software provider SOFTSWISS announced, along with racing legend Rubens Barrichello, the launch of an exclusive collaboration with motorsport brand Sparco. The limited-edition collection was revealed at the SiGMA Americas summit in São Paulo, which took place from April 8 to 10 at the Transamerica Expo Centre.
Founded in 1977, Sparco is a leading global motorsport apparel and equipment brand. The company develops high-quality racing gear and is recognized by both professional drivers and racing enthusiasts alike.
Inspired by Rubens Barrichello’s racing career, the new Sparco casual-style collection brings together motorsport and technology. "It is a reminder that real success, whether on a race circuit or in the office, starts with daring to push beyond the limits," according to a press release.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, took the stage at SiGMA Americas with a talk titled “Success is About Who You Race With.”
— SOFTSWISS (@softswiss) April 9, 2025
He spoke about leadership, precision, and the value of trusted partnerships – drawing clear parallels between… pic.twitter.com/RfELuajEMn
Barrichello, Non-Executive Director in Latin America at SOFTSWISS, commented: “Sparco was with me at every turn. It's not just a logo – it’s a symbol of reliability proven by speed. I’m proud to be working with the brand that supported me throughout my career – now in a new format.”
One standout feature of the collection is the number 111. “It is instantly recognizable to Barrichello’s fans, as he celebrated numerous racing victories with it on board,” says SOFTSWISS. Alongside this numeric design element, every item also features Rubens’ personal autograph.
The office of Sparco Brazil commented: “In Brazil, motorsport isn’t just a sport – it’s part of our cultural DNA. Having a driver like Rubens Barrichello is a point of national pride. This collaboration is our way of capturing the energy that lives on the racetracks of São Paulo. It’s a story of speed, pride, and a uniquely Brazilian spirit."