Superbet named master sponsor of Kings League Brasil

Kings League Brasil has landed a major sponsorship deal with Superbet, with the sports betting operator named the tournament’s master sponsor. The agreement was finalized ahead of KLB's launch last Saturday (March 29).

As part of the agreement, Superbet’s logo will be displayed on the official jerseys of all participating teams. 

“Superbet is a brand focused on the best in the world of sports and entertainment, and the Kings League Brasil represents the fusion of these two worlds,” said Patricia Prates, Marketing Director at Superbet.

“We are excited to be part of this journey and offer incredible experiences for fans and players,” she added. “This is a partnership that combines emotion, creativity and engagement.”

Founded by former footballer Gerard Piqué, the Kings League has gained global popularity for its dynamic and fast-paced approach to 7-a-side football. The Brazilian edition is set to follow the successful Spanish model, featuring new rules such as secret game-changing cards and influential personalities—including former football stars, content creators, and streamers—serving as club presidents.

With a multiplatform broadcasting strategy, all matches will be streamed live on YouTube, Twitch, and TikTok, making the tournament highly accessible to fans across the country.

Superbet has been steadily increasing its presence in Brazilian sports, sponsoring major football clubs such as São Paulo FC and Fluminense FC, as well as six state championships and the Copa do Nordeste. The company has also made a strong push into the entertainment sector, backing Carnaval 2025, Lollapalooza, Rock in Rio, and The Town.

"We are extremely excited to announce Superbet as our official betting house for the Kings League Brasil,” said Flávio Levi, commercial director of Kings League Brasil. “This partnership further strengthens the experience we want to provide to our fans, offering a reliable and innovative platform to interact with the league.”

Superbet, founded in 2008 in Romania, has been operating in Brazil since 2023. It was the first betting company to obtain a federal license for fully regulated operations in the country. Superbet is a member of the International Betting Integrity Association (IBIA), advocating for transparency and integrity in the sports betting industry.