Starkel Capital Management announces investment in sports betting platform Atlas World Sports

Starkel Capital Management (SCM) has announced an investment in sports betting and fantasy sports platform Atlas World Sports. The investment is set to accelerate Atlas World Sports' rollout and strengthen its position as a sports betting hub.

Atlas World Sports centralizes the sports betting experience by aggregating real-time odds from over 20 major sportsbooks, SCM highlighted. The company's model mirrors travel aggregators like Expedia and Kayak, enabling users to compare betting lines, manage multiple sportsbook accounts, and receive AI-powered game predictions in one seamless interface.

"With the US sports betting market projected to surpass $83.6 billion by 2029, Atlas World Sports is well-positioned in this large and growing sector," says SCM.

Among Atlas World Sports' key features is AI-driven customization. The platform uses machine learning and artificial intelligence to provide tailored betting recommendations, personalized news feeds, and predictive analytics to enhance user decision-making.

Atlas World Sports' strategy is also bolstered by acquisitions and partnerships. In late 2024, Atlas World Sports acquired LockSpread.com, complementing its previous Maximum Fantasy Sports acquisition, to strengthen its fantasy sports offerings.

The platform has official agreements with major professional leagues—including the NBA, NFL, MLB, NHL, PGA, and UFC — as well as sportsbook operators such as BetMGM, DraftKings, FanDuel, Caesars, and ESPNBet.

"Atlas World Sports is revolutionizing the way sports fans engage with betting by integrating advanced AI-driven insights and real-time data aggregation," said Beau Starkel, Managing Partner of SCM. "We are excited to support their expansion as they continue to disrupt the market."

"Partnering with SCM marks a significant milestone for us," said Robert Kraft, CEO and Co-founder of Atlas World Sports. "This investment will accelerate our marketing efforts, expand our AI capabilities, and allow us to solidify our position as a premier sports betting and fantasy sports destination. We are just getting started!"

The platform is only available to adults 18 years and older in the United States, with each user limited to one account. Users can create a free Atlas World Sports account via email, Facebook, or the Apple/Google App Stores to access real-time sports data and betting lines from multiple sportsbooks.