Localisation insights

Uplatform unveils guide to iGaming localization with meme-inspired approach

Reading time 1:24 min

Uplatform has debuted its new guide, providing insights into iGaming localization through a meme-inspired framework. The new guide, titled "We don’t meme around: Real Localization, Real Insights", "promises to shake up how businesses tackle iGaming localization beyond just translation, language support, or cultural adaptation."

Further, the guide offers tips to help operators steer clear of a one-size-fits-all approach, ensuring players feel engaged and valued.

Complex concepts are transformed into visual content, seeking to make learning accessible and memorable. By presenting complex ideas through a lens of humor and relatability, Uplatform aims to ensure that readers gain clear, actionable insights that can be immediately applied to their localization efforts.

"Uplatform understands that success in the iGaming industry hinges on creating engaging, localized experiences that resonate with players across diverse cultures and languages," the company said. The guide provides insights on tailoring iGaming projects to meet the needs of specific markets, ensuring players feel at home.

From offering regionalized content, payment methods, and local languages to diverse odds, views, and personalized promotions, this guide will show entrepreneurs how to create a captivating experience that resonates with the target audience, says the company.

"With Uplatform's suite of advanced localization tools, you'll have all the resources needed to effortlessly customize your content, payment methods, marketing strategies, and much more to suit the cultural nuances of any audience," says the platform provider.

Maria Bashkevich, Marketing Head at Uplatform, recently shared her expertise on localization during a speech at ICE Vox as part of the Entering New Markets workshop. Her discussion explored the intricacies of localization and the confluence of scalability and hyper-localization in real-world scenarios. Due to the response, the Uplatform team resolved to compile these insights into a file.

Through this localization guide, Uplatform stated that it plays an active role in shaping the future of iGaming localization, sharing insights and pioneering cutting-edge strategies.

Here's a sneak peek at what's in store with this guide:

  • Region-Specific Insights 
  • Engaging Content Recommendations
  • Effective Marketing Advice
  • Tips on Increasing Player Loyalty

Interested parties must submit their emails through this link to access the free guide

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