June 12 - 13

Peru Gaming Show opens its doors to welcome over 5,000 visitors and leading brands in Latam

Reading time 2:21 min

Peru Gaming Show (PGS) begins today its 21st edition, with an exhibition hall and a series of conferences that will bring together the most representative brands in the industry until tomorrow, Thursday, June 13, at the Jockey Convention Center in Lima.

According to the organizers of the event, this year will be special not only because of the number of exhibitors and visitors but also because it is the first edition to be held in a fully regulated market, after the approval of the regulation of Law 31.557.

With more than two decades of history, this year's fair covers a floor of more than 8,000 square meters of exhibition space, and more than 5,000 visitors are expected to attend.

The exhibitors' offer will be focused on companies linked to online gaming and sports betting. However, the most emblematic land-based gaming brands of the Peruvian and Latin American market will also be present, according to Rubén Solórzano, General Manager of Affiliated Marketing Group (AMG) and one of the organizers of PGS 2024, in declarations to Yogonet.

As for the academic agenda, the focus will be on the online gaming regularization process in Peru, as well as on the regulatory frameworks of different Latin American countries, focusing also on the online sector.

"International leaders and experts will also share their knowledge on topics related to technology and sustainable development, among others," the organization added.

At the same time, the organizers expressed that "the intense days of conferences will allow the sharing of knowledge and experiences, all designed to offer the best to very demanding visitors."

Furthermore, they stated that PGS "has established itself as an essential platform for the exchange of ideas, the formation of strategic alliances, and the exploration of new business opportunities."

Below is the detailed program of the conferences:

Day 1 - June 12th

09:30 - Public Policy for the Regulation of Gaming in Peru

Constante Traverso, lawyer

10:30 - Current State of the Peruvian Market, a Mature and Fully Regulated Market

Yuri Guerra, General Director of Casino Games and Slot Machines of MINCETUR.

11:00 - Consequences of the Online Gaming Regulation Process in Peru

Fernando Calderón, President of the National Gaming Society (SONAJA)

11:30 - New Challenges of Remote Gaming after Regulation in Peru

Gonzalo Rosell, President of the Association of Online Sports Betting and Related Activities (APADELA)

12:00 - Maximizing AI, the Evolution of Roles in iGaming

Rony Vexelman, VP of Marketing at Optimove

12:30 - Coffee Break

12:45 - Tribute to Engineer Manuel San Román Benavente

13:00 - Law and Regulation in Argentina, Similarities with Peru, Challenges and Opportunities

Tomas Garcia Botta, partner at MF Estudio & Abogados

13:30 - The Awakening of the Giant: Remote Gaming Regulation in Brazil

Neil Montgomery, Founding Partner of Montgomery

Day 2 - June 13th 

09:30 - Multiplicity of Payment Methods, Acceptance and Growth

Sebastián Salazar, ProntoPaga CEO

10:00 - Operator + Supplier, Strategies for a Winning Formula

Hugo Llanos, Regional Director of Altenar

10:30 - Challenges of the Affiliation System in Peru and Latin America

Moderator: Gustavo Sánchez , CEO - Wintech

Panelists: Gevorg Rushanyan of Digitain, Matias Burga of Así es el Futbol, and Cristian Barbosa of Futbol Sites

11:15 - Regulation of Remote Gaming in Peru, Strengths and Opportunities

Moderator: Carlos Fonseca from Fonseca Law Firm.

Panelists: Yuri Guerra from MINCETUR and Gonzalo Perez, CEO of Apuesta Total

12:15 - Coffee Break

12:30 - Sustainable Gaming

Karen Sierra, Vice President of Latam, Caribbean, and Spain of GLI

13:00 - Elemental Technologies in iGaming: KYC - Knowing Your Players, Artificial Intelligence, Fraud

Samer Atassi, VP Latin America, Jumio

13:30 - Regulation in the Colombian Market, Experiences

Juan Camilo Carrasco, partner of Asensi & Abogados

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