Tailoring products for Asian market

Zitro highlights new product range at G2E Asia, emphasizes strategic developments in Asian Market

Reading time 1:11 min

Gaming supplier Zitro showcased its new range of products at the Global Gaming Expo (G2E) Asia, held at The Venetian Macao. The company highlighted its growing presence in the region at the show, evidenced by new installations at major Integrated Resorts in Manila, including Solaire North, Newport, and Okada.

“We’re determined to expand further,” Nadège Teyssedre, Zitro’s EMEA Director, said, adding that more installations are on the horizon. “Asia represents a strategic market for us and we understand the importance of adapting our offering to the local culture. To that end, we have invested significant efforts into developing a diverse game library that caters to the tastes and preferences of this vibrant gaming market”.

The company’s ongoing product development was showcased with the launch of "an innovative game offering to elevate player experience and profitability for casino operators."

Among the titles showcased at the event were Fu Frog and Fu Pots, available on the Illusion Glare and Allure Glare cabinets, which feature persistent elements and multi-level progressives.

Zitro also showcased Drum Dynasty, on the Allure Glare cabinet which offers engaging gameplay with its Bonus Mighty and Bonus Power, and the 88 Link series, known for its Asian-themed graphics and mechanics. Attendees also got a glimpse into Zitro Digital’s offerings, featuring their family of games and the latest gamification tools.

“G2E Asia has been a platform for Zitro to connect with clients and showcase our commitment to the Asian gaming community. Our goal is to approach this market in a broader sense, by developing a range of products thoughtfully adapted to the unique tastes and requirements of Asian players,” Zitro’s President International, Sebastián Salat, said. 

"The positive feedback on our products proves that we are moving in the right direction. We look forward to building on this momentum and delivering exceptional gaming experiences to players across the region."

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