Over 1.9 billion visits

Brazil: Betting sites' userbase grows by almost 80% in the first quarter of 2024

Reading time 1:05 min

Online gambling platforms recorded a total of 1.992 billion visits in the first quarter of 2024 (January to March), an increase of 78.86% over the same period last year. 

In terms of unique users, there were 60.37 million per month, according to an analysis conducted by Similarweb and published by the website BNLData on Friday, May 31.

Bet7k.com led the ranking of visits, with 49.11 million monthly visitors, of which 18.3 million were unique. Second place went to BetNacional, which registered 38.42 million monthly visits (with 9.18 million unique visitors).

In third place is a website that is not a betting platform, but a site used to publish the results of Jogo do Bicho (considered illegal in the country).

The following graph shows the complete list of the ten most visited platforms. For the analysis, the 100 most visited sites in Brazil were considered, according to BNLData.

The survey also examined audience loyalty. In other words, the proportion of monthly unique visitors who visited one or more sites in one session.

According to the data, 59.17% of bettors visited more than six betting platforms in the first three months of 2024. The percentage of those loyal to a single platform stood at 10.19%. 

Lastly, the generic search terms that yielded the most traffic for bookmakers were also examined. 

Ranked first was 'free online soccer' with 5.8 million in traffic, followed by 'bbb bet' (referring to Gran Hermano Brasil) with 4.2 million and 'watch UFC fight pass live free' with 2.6 million.

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