Advanced back-office system

BetConstruct launches loyalty platform LOYA for enhanced customer engagement and retention

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Gaming solutions provider BetConstruct has launched its loyalty platform LOYA for enhanced customer engagement and retention.

LOYA is described as a comprehensive loyalty platform, designed to increase customer engagement in retail betting. The platform is tailored specifically for gaming operators who aim to enhance player involvement by encouraging them to place more bets.

Apart from creating an engaging loyalty experience, LOYA allows businesses to gather valuable data for a deeper understanding of their customers, the company said in a statement. This data-driven approach enables the creation of an optimized platform that enhances overall effectiveness and customer satisfaction.

LOYA streamlines operations with its advanced back-office system, says BetConstruct. The mobile app lets users earn points by scanning betting tickets and unlocking loyalty statuses like "Silver," "Gold," and "Platinum" to use the points in the shop of the app and buy different items.

It also offers diverse points-earning programs, from betting to social sharing, supported by clickable programs to maximize points.  In addition, as a retail loyalty platform for anonymous betting, LOYA prioritizes privacy and security with its transparent data displayed in the app, the company said.

"BetConstruct, renowned for its innovative approach, continuously offers partners up-to-date premier products and solutions," the company stated. "The release of the loyalty platform LOYA marks a significant milestone in fostering customer engagement. It sets a new standard for loyalty platforms, ensuring maximum satisfaction for both the operators and the players."

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