SAGSE Latam 2024 opens its doors today, expects to gather 2,500+ executives, decision makers from all over the region

A new edition of SAGSE Latam kicks off today, Wednesday 20th. The doors of the Hilton Buenos Aires Hotel and Convention Center will open to welcome companies and professionals from all over the region who will gather at the renowned Argentinean event to showcase their latest news and address the trending topics in the land-based and online gaming industry.

According to the organizers of the fair, SAGSE Latam 2024 expects to become once again "a meeting point for decision-makers from all Latin America", with the participation of suppliers, operators, regulators, and sponsors.

The organizers anticipate that at least 2,500 C-Level visitors are expected to attend, "including not only executives with great decision-making power but also the main regulators and government authorities from Argentina and other countries in the region." 

After the ribbon cutting, scheduled for 3:00 p.m. (local time), the corridors of the Hilton convention center will receive the "MVPs (most valuable players), all of them playing key roles in decision making" and forming an audience representative of Latin America as a whole, said Alan Burak, Vice President of Monografie.

Moreover, being an event with "a closed and exclusive format", the 32nd edition of SAGSE seeks to once again offer "a high-quality experience as well as a highly qualified audience," he added.

SAGSE X

When analyzing the conferences, SAGSE X will focus on topics such as the evolution of the market and its variables, trends, and regulations in the gaming industry, with a series of talks and panels led by regulators from all over Latin America. 

In addition, the current situation of online gaming, new regulations, the mandatory compliance requirements of the Financial Information Unit (UIF), the fight against illegal gaming, and the legislative situation country by country will also be discussed.

Today's conference agenda includes:

9:30 am: Welcome breakfast and registration.

10:00 am: Opening remarks by the authorities.

10:00 am - 10:20 am: Traffic acquisition strategies for the online gaming industry in Latin America: The online gaming and betting industry has undergone a great transformation in recent years, going from high participation in physical gaming to digital gaming. Speaker: Sofia Muñoz, Senior Sales Manager SpLatam - Similarweb

Updated regulatory and market overview

10:20 am - 10:40 am: Argentina: Ida López, President of the Provincial Institute of Gaming and Casinos in Mendoza.

10:40 am - 11:00 am: Chile: Rodrigo Romo Labisch, Superintendency of Gambling Casinos (SCJ), and Cecilia Valdes, President of the Chilean Association of Gaming Casinos (ACCJ).

11:00 am - 11:10 am: Colombia: Evert Montero Cárdenas, presidente de la Federación Colombiana de Empresarios de Juegos de Suerte y Azar (FECOLJUEGOS).

11:00 am - 11:10 am: Colombia: Evert Montero Cardenas of Colombia’s trade association (FECOLJUEGOS).

11:10 am - 11:20 am: Peru: What is the current situation, requirements and what are the expectations? Speakers: Gonzalo Perez - Apuesta Total and Tomas E.Garcia Botta - MF Estudio - Abogados.

11:20 am - 11:30 am: Paraguay: Liseras Osorio Carlos Augusto, from the National Games of Chance Commission (CONAJZAR). 

11:30 am to 11:45 am: Puro Performance: "Optimize your Investment and Reduce your CPA in real-time with MÍA: The Power of AI in action", by Diego Federico Fernandez, Ad Tech Director Pipol Hub.

11:45 am - 12:00 pm: Uruguay: Gustavo Anselmi, General Directorate of Casinos; Carlos Amorin, General Directorate of Casinos and Martín Cardone, General Directorate of Casinos.

12:00 pm - 12:30 pm: Brazil: Valter Delfraro, Junior GLI Latin America & Caribbean; Leonardo Baptista, Pay4Fun; y André Vinicius Alencar Alves, Control F5.

12:30 pm - 12:40 pm: New compulsory compliance regulations in Argentina: What changes in PLAFT regulations and how to prepare for the upcoming deadlines? Speakers: Agus Diaz Funes and Tomàs E. García Botta - MF Estudio - Abogados.

12:40 pm - 1:00 pm: Tackling illegal gambling: interaction between regulator, justice, and operators.

Module 1. ALEA, the mission of the Association, and the actions developed in the prevention of illegal online gambling. Speakers: Dr. Agustín Li Gambi, President of the Legal Affairs Commission of the Argentine State Lottery Association (ALEA) and legal representative of the Provincial Institute of Gaming of Neuquén. 

Module 2. Speakers:  Jesus Acevedo, President of LOTBA; Ezequiel Domínguez, lawyer of LOTBA and member of the coordinating unit against illegal and underground gambling of ALEA; staff of the Public Prosecutor's Office/ Judicial Intelligence Center. Moderator: Héctor D'Amico, LOTBA auditor.

1:00 pm - 1:20 pm: River Plate: How the club's digital strategy generated commercial success. Speaker: Fransico Lorenzo, Brand Manager Club Atlético River Plate. Moderator: Patricio Baigorrotegui, Director & Co-Founder Good Morning Sports / SPORTBIZ EUROPE / LATAM.

1:20 pm: Closing talk and conclusions. Cocktail lunch with speakers and VIP guests.

Grand Gala and networking

To close the first day of SAGSE Latam 2024, this Wednesday the authorities of Monografie will celebrate a new edition of its Grand Gala of Gaming, an exclusive event in which 150 guests will gather at the Buenos Aires' Palermo Racetrack to attend the development of the "Giorgio Gennari Litta" Grand Prix.

"As every year, we want to entertain the executives and authorities attending SAGSE with an event on a par with the main international fairs of the sector, so we will once again occupy the halls of the Palermo Racetracks on a night of celebration, and in which we want to pay tribute to the creator of SAGSE, with a Grand Prix in which companies of the sector will sponsor each of the horses participating in the race", the organizers of the event explained.

SAGSE Acquisition

Furthermore, during the second day of SAGSE 2024, there will be an innovative space dedicated to the affiliate and acquisition segment in Latin America, under the name SAGSE Acquisition.

"Once again this year, those interested in the affiliate market in Latin America will find at SAGSE the perfect platform to connect with international companies and with the main online gaming operators in the region, who will have their booths next to software developers, payment providers, and affiliates. Our SAGSE Acquisition proposal offers the opportunity to meet face-to-face with the acquisition managers of more than 50 international companies, who will present their exclusive CPA and revenue-share offerings during this event," Burak explained.

Alan Burak

"With this alternative, which already made its debut last year and runs parallel to our traditional trade show in Buenos Aires, SAGSE will facilitate direct contact with affiliate managers, to understand what this exciting segment is looking for and communicate their needs, developing solid relationships that convert their high quality leads for maximum return on investment (ROI)," the head of the event continued.

Project Brazil

Within the framework of the fair, the Brazilian market will be highlighted significantly with the introduction of Project Brazil. This innovative concept "will establish an exclusive embassy for Brazil, which will serve as a common space designed in a lounge style, aimed at facilitating meetings and networking focused on this market," according to Monografie authorities.

Located at booth 300 in the SAGSE Acquisition area, Project Brazil will bring together entrepreneurs, operators, and regulators, with a focus on business and networking, and will offer a unique experience by creating a portion of Brazil within SAGSE Latam. 

"If you want to know what's happening in Brazil, this is the place to visit. The space has been created in response to the need to provide a dedicated platform for the Brazilian audience, which represents approximately 34% of SAGSE Latam's total audience. Today SAGSE has the largest audience in Brazil in terms of audience," Burak said.

Finally, Monogafie informed that SAGSE Latam's official magazine is now available in digital format, featuring exclusive content such as an analysis of the Brazilian market, current events in Colombia, an article on Buenos Aires as the event's venue, and a tour of Argentina's new authorities on regulatory issues, together with news, the official trade show catalog, the floor plan and other service sections that make up this magazine. You can access the magazine here.