Sportingtech wins 2024 Stand of the Year award at ICE London

Full-service betting and gaming platform provider Sportingtech attended ICE London earlier this month, held February 16 - 18 at the ExCeL exhibition center. The company called it "its biggest ICE London yet," having successfully showcased its products and services at the meeting and received the 2024 Stand of the Year.

The event was the first under the leadership of new CEO Tom Ustunel, as the supplier showcased its localized and tailored content offerings and outlined its plans for 2024. "Sportingtech aims to enhance its leading reputation across LatAm, with further expansion expected when legislators publish their framework later this year," the company said.

The brand's prominent positioning at the ExCeL saw "record footfall at its immersive stand," including an interactive motion-detection game for visitors. "Its striking layout and creative elements subsequently landed ICE 2024 Stand of the Year, as awarded by Next.io," the provider detailed.

Sportingtech's diverse products, including its Bet Builder and Share-a-Bet features, were on full display. Share-a-Bet allows social media users to share their betslips on various platforms, seeking to tap into the preferences of a new generation of bettors.

Tom Ustunel, CEO at Sportingtech, said: "ICE is one of the key events for the industry and this year had extra significance given it is the last one in London. The team went all out to deliver a fantastic stand that captured the imaginations of visitors and made sure our ethos shone through. To be deemed as having the most impressive stand from industry experts is a recognition of the hard work put in by everyone."

"We now commence the rest of our busy global events schedule, including SBC Summit Rio and Brazilian iGaming Summit | BiS SiGMA Américas, to place Sportingtech at the forefront of operator's minds," he concluded.