Automated odds recalculation tool

Sportradar reports 10% increase in client profits with Alpha Odds tool in 2023

Reading time 1:23 min

Sports technology provider Sportradar has announced that its Alpha Odds tool resulted in an average 10% increase in client profits in 2023, compared to the performance of its conventional odds product.  

Launched in 2022, Alpha Odds is an automated solution for recalculating odds, assisting betting operators in generating bespoke betting prices in line with their risk exposure and liabilities. The tool is currently used by over 60 betting operators worldwide.

Alpha Odds utilizes advanced artificial intelligence in its pricing models to more accurately predict the probability of a game event taking place, enabling operators to manage risks more efficiently. The tool also integrates with real-time and predicted liquidity, allowing operators to optimize their trading strategies.

As per the company, an analysis of 17 million betting tickets from Sportradar clients revealed that the use of Alpha Odds enabled real-time price adjustments, improving operational stability and improving trading efficiency by 11%, compared to conventional odds products.

Sportradar has recently received the PwC International Standard in Assurance Engagement (ISAE) 3402 Type 1 certification for the financial reconciliation component of Alpha Odds. This international certification validates the accuracy of the company's systems for client matching and billing calculations, reinforcing the reliability of Sportradar's computational practices and the transparency of key processes driven by Alpha Odds.

Darren Small, Senior Vice President of Managed Trading Services (MTS) at Sportradar, said: “Since Alpha Odds' introduction to the market in late 2022, Sportradar has transformed trading betting markets. The independent ISAE certification validates the performance of Alpha Odds and provides confidence to clients that the associated financial aspects of the solution are transparent and accurate.”

The provider has also recently launched an end-to-end first-party marketing solution named Sportradar FanID.

The product, as per the company, combines the capabilities of its data clean room for the sports industry with proprietary marketing activation technology to offer rightsholders and brands personalized fan engagement in "a post-third-party cookie world."

Utilizing its data coverage and advertising technology, Sportradar said it can offer in-depth and contextually relevant sports fan insights for companies to capitalize on monetization opportunities. 

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