The launch of the sportsbook follows a landmark deal with DAZN BET to deliver a full-service iGaming solution that includes sports betting as well as player-favourite slots, live casino and virtual sports.
The Pragmatic Play Sportsbook has been integrated into DAZN BET via the Player Account Management (PAM) Platform technology provided by Pragmatic Solutions, which has been the core technology layer for DAZN BET since launch. The integration with Pragmatic Solutions makes the sportsbook an available product option to all licensees of the Pragmatic Solutions PAM.
Following the successful migration onto Pragmatic Play's platform, DAZN BET is now set to build on its monthly active users and turnover experienced in October, the company said.
The Sportsbook launch enables the supplier to offer five gambling verticals, including slots, live casino, bingo, and virtual sports.
"Pragmatic Play's collaboration with DAZN BET is something we've been incredibly excited about since we announced our intention to power its disruptive sports betting market entry. We're now seeing the fruits of our labor come to life for the first time,” Gareth Crook, VP of Sports at Pragmatic Play, said.
“We are proud to be associated with this flagship brand and have no doubt that DAZN BET will establish itself as a leading operator in the country, powered by Pragmatic Play's Sportsbook."
"Pragmatic Play has a reputation for technical and creative excellence, and we're thrilled to be the first operator to utilize its Sportsbook offering. Working in tandem with Pragmatic Solutions, we're confident that our customers in Spain will love the new platform, and that we'll give them an unforgettable sports betting experience," Simon Gatenby, CMO at DAZN BET, said.