Domestic and international markets

Novomatic showcased diverse product range at G2E Las Vegas, including launch of the V.I.P. X series

Reading time 2:05 min

Gaming technology provider Novomatic reflected on its recent participation at G2E in Las Vegas, stating it caused "quite a stir" by showcasing a diverse product portfolio in a fresh booth design, drawing visitors from both the US and international markets to its stand.

Novomatic Americas unveiled new cabinet versions from the DIAMOND X series, emphasizing Linked Progressives game content. The DIAMOND X 1.55J and DIAMOND X 2.32 cabinets garnered positive feedback from visitors, the company stated.

Rick Meitzler, CEO of Novomatic Americas, stated: “Our booth in Las Vegas was exceptional, and we were genuinely excited to showcase our products that promise one-of-a-kind gaming experiences. Our highlight at the event was the DIAMOND X, which currently stands as the most powerful cabinet in our product lineup.

"With a strong focus on Linked Progressives, VGT game content, our new J-Curve sports betting kiosk and our NOVOVISION Casino Management System, Novomatic Americas has truly made an impression with our new product offerings.”

V.I.P. X Series 

THUNDER CASH GOLD, a brand-new Linked Progressive, was launched alongside titles like Irish Locks and Irish Grace. For its part, MONEY PARTY Fresh! guarantees "fruity" gaming entertainment.

Egypt-themed RISING TREASURES takes players on "mystical" Progressive adventures, while the Diamond Link Progressives product line made its US land-based debut, with Novomatic Americas holding distribution rights for APEX gaming products in North America.

Novomatic also introduced the Novomatic ActionBook Edge 1.43J, offering an enhanced sports betting experience with state-of-the-art graphics and rapid response time.

At the ETG area, a US premiere took place, featuring the fully automated TITAN ROULETTE by FAZI with four player stations, a fully automated Roulette wheel, and an integrated display solution. This product joined the ETG platform NOVO UNITY II with simultaneous betting options, as well as the latest slant top cabinets EXECUTIVE SL 1.27 and LOTUS SL 1.27.

Greentube, Novomatic's digital gaming and entertainment division, added to the company's offering with a range of online content, including classic Novomatic games and proprietary brands.

Another introduction was the NOVOVISION casino management system, awarded "Best CMS/Software Product" at the European Casino Awards. This  solution includes biometric technologies for player recognition and access solutions, enhancing gaming operations.

For international markets, Novomatic presented a premium product line at G2E, featuring the V.I.P. X Royal 1.85, V.I.P. X Dream 3.43, and V.I.P. X Lounge 2.32. These offerings provide luxury gaming with advanced features for the player experience, says the company.

Thomas Schmalzer, Novomatic VP Global Sales and Product Management, said: “It was a great opportunity for decision-makers in the industry to experience the Novomatic product portfolio in its great variety. By providing products and solutions to all market segments from casinos to arcades, “limited” markets, as well as VGT/VLTs, our broad diversification is a key factor for our success worldwide."

"The enthusiasm of the booth visitors, from Argentina to Canada and from South Korea to Iceland, shows us once again that we meet the needs of our customers with strong performance, innovative strength and full commitment. In this way, we are pushing forward on the Novomatic  growth trajectory in the North and South American markets as well as internationally."

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