iGaming content provider Play’n GO has announced its plans for the upcoming Global Gaming Expo (G2E) at The Venetian, Las Vegas. The company will exhibit under the campaign tagline of ‘We Are Game’ and has secured a 1750 sq ft stand in the newly designed iGaming Zone, which is double the size of last year’s floor space.
Each of the three days of the conference will see a different theme applied to the Play’n GO stand, concluding with a Raging Rex takeover on day three, to celebrate the global launch of Raging Rex 3.
There will also be showcases of new games, in addition to leaderboards with prizes awarded to the highest-scoring players. Also featuring will be recognizable characters from the entire Play’n GO universe on hand each day, "providing entertainment and posing for photos."
Ebba Arnred, Chief Marketing Officer at Play’n GO, said: “Play’n GO is one of the biggest and most successful games companies in the history of iGaming and we are excited to bring our ‘We Are Game’ campaign to Las Vegas. G2E increasingly plays a crucial role in Play’n GO’s strategy every year as we expand into North America. The expo gives us the opportunity to meet customers and players, both new and old, face-to-face, and to promote all that’s great about our brand and our content.”
She added: “We’re so proud of the stand we’ve designed and built for G2E 2023, in addition to the We Are Game campaign, and want to invite all attendees to pay us a visit at our stand over the three days, where the Play’n GO team will be in attendance. Our team is so excited to showcase our brand in front of the entire world of iGaming, and we can’t wait to meet everyone at the Venetian next week.”
Ahead of the event, Arnred, in an exclusive interview with Yogonet, spoke about the company's plans for the exhibition, its expansion in North America and how the brand pushes the boundaries when it comes to creating fresh and valuable content.