Interview with Nadia Popova

"EGT and EGT Digital will present well-established top performers together with their newest developments at G2E"

Nadia Popova, Chief Revenue Officer and VP of Sales & Marketing at EGT
Reading time 3:08 min

Bulgarian gaming provider Euro Games Technology (EGT) and its iGaming subsidiary EGT Digital will be present at this year’s much-anticipated G2E Las Vegas, slated for October 10th to 12th. Ahead of the event, the company’s Chief Revenue Officer and VP of Sales & Marketing, Nadia Popova, spoke to Yogonet in an exclusive interview about what to expect from the business at the major expo.

In the interview, Popova gives a preview of what EGT and EGT Digital will showcase this year, discusses the company's portfolio of products for the local audience, and its nomination at this year’s GGA Las Vegas. She also shares insights on jackpot solutions EGT is set to debut at the event, and more. 

Could you provide us with an overview of EGT and EGT Digital’s presence and involvement at this year's G2E?

At this year’s edition of G2E Las Vegas, EGT and EGT Digital will present a product selection containing their well-established top performers together with the newest high-potential developments.

EGT will demonstrate for the very first time its latest jackpot solutions Gods & Kings Link, Supreme Combo Link, and Ultra Tap Link, offering a perfect mix of captivating games and high chances of winning. Winner Selection 3 and 4 multigames, featuring some of EGT's most popular titles and compatible with all slot cabinets from General Series, will also make their debut at the expo.

EGT Digital will show its rich portfolio of more than 80 online slot games, which are constantly gaining popularity in numerous markets around the world, as well as the in-house developed all-in-one betting platform X-Nave, including 4 main modules: CRM Engine, Sportsbook Product, Casino Aggregator, and Payment Gateway. Each of them can be both part of the complete solution, or operate separately as they allow integration with third-party platforms.

EGT has been nominated at this year's GGA Las Vegas in the Land-based Industry Supplier of the Year category. What can you tell us about this recognition?

We are proud that our company is among the finalists in the Land-Based Industry Supplier of the Year category in the prestigious Global Gaming Awards competition. EGT received this recognition thanks to its high-quality products and services which have given it a place in the top companies in the global gaming industry with a presence in more than 100 jurisdictions on 5 continents.

We have seen EGT Digital’s betting platform X-Nave add new modules as of late. What will attendees be able to learn about this solution at G2E?

EGT Digital’s X-Nave will be on display during G2E in order to demonstrate its 4 main modules and all the upgrades and new features that have been added to it in the past few months. 

We enhanced the Sportsbook product with numerous new promotion mechanisms and bonus types, including new bonus mechanics, odds boosters, new early payout types, as well as jackpots. We have also improved our operational capabilities by offering great flexibility in the sportsbook content and risk management.

The sport omnichannel solution for the retail segment providing a 360-degree solution for both software and hardware aspects of the business will also be available to guests at our booth. We are glad to announce that we have signed a few important deals for our aggregator solution and we are happy to be able to offer all modules individually. As the latest development, during G2E we will show our own payment gateway too

EGT and EGT Digital are rapidly expanding their portfolio globally. What markets are a top priority and which ones will be targeted at G2E? And as for the North American market, where the event is being held, any specific products or plans in the pipeline?

At G2E we will show a few new jackpots for the North American market: Gods & Kings Link, Supreme Combo Link, and Ultra Tap Link. We expect them to be warmly accepted by the local gaming audience.
At the moment, for EGT, we are mainly focused on entering and strengthening our positions in various countries in Asia and Africa.
Regarding EGT Digital, the markets where EGT has a strong presence are of greatest interest to us. This means the European continent, where the majority of countries where we are represented are located, as well as the LatAm region, where our land-based and online gaming products are very popular among domestic players.
What other industry events do you plan to attend in the near future?

After G2E, EGT will traditionally close this year's exhibition season with the BEGE Expo in Sofia, and EGT Digital’s calendar also includes participation in SIGMA Europe, which will be held in Malta in November.

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