SOFTSWISS Game Aggregator has unveiled a strategic partnership with BetGames, a provider of live dealer betting products. "This collaboration signifies a new milestone for both companies, focusing on elevating player experiences and expanding their global presence," according to a press release.
Through this new partnership, the SOFTSWISS Game Aggregator unrolls access to an enriched collection of live dealer betting games. This move aligns with the results of a recent SOFTSWISS survey, which revealed that a diverse portfolio of games and providers is a crucial functional characteristic for 73% of clients when selecting an iGaming supplier. As a result, "this cooperation represents a seamless step forward in meeting client demands," the company noted.
Operators leveraging SOFTSWISS’ aggregated content can now access BetGames’ product lineup, featuring titles like War of Bets, the flagship Lotto range, and the newly introduced Instant Lucky 7.
The new partner also offers a collection of engagement tools, including ‘Cashback’ and ‘Bonus’ options, enabling players to reclaim a portion of their wagers and providing enhanced opportunities for winning.
According to the company, the dedication to crafting their own player engagement tools is a trait BetGames shares with the Game Aggregator, which introduced its Tournament Tool earlier this year. "The partners are united by their common mission to enhance the gaming experience, creating a dynamic winning synergy," the business noted.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, commented: "This integration will expand the content choices available in our clients’ casinos and deliver an excellent gaming experience with live-dealer betting games for players. We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners."
For his part, Yury Mikhaylov, VP CIS at BetGames, said: "Through this collaboration, we aim to set new industry benchmarks by integrating our full suite of games with the SOFTSWISS Game Aggregator and bring an exceptional gaming experience to players worldwide. This deal is a great fit for both parties, not only owing to our leading positions in the respective fields but also due to the alignment of our growth plans.
The Game Aggregator serves as a content hub within the SOFTSWISS product ecosystem, bringing together 16,000+ games from over 190 providers. It is an award-winning product, recognized as the Aggregator Platform of the Year at the EGR B2B Awards two years in a row, in 2022 and 2023.
The #sbcsummitbarcelona opens its doors tomorrow, and SOFTSWISS is looking forward to these incredible days.— SOFTSWISS (@softswiss) September 19, 2023
The team invites you to visit stand #CG58, where you can discover the comprehensive #ecosystem of SOFTSWISS products that can enhance any iGaming journey.
See you! pic.twitter.com/2eNVSbuTGf
SOFTSWISS will showcase the product at stand CG58 during SBC Summit Barcelona, which will take place from October 19–21 October, 2023.