The iGB L!VE expo, which will take place at the RAI Amsterdam on July 11-14, is set to include two high-profile panels featuring senior LatAm experts. With the region ranking as the second most popular of interest to iGB L!VE visitors, content sessions have been curated to meet the demand for knowledge and insight "delivered by professionals who are active on the ground."
According to the announcement, Birger De Geyter, Co-CEO of Unlocked; Javier Troncoso, Chief Commercial Officer of Futbolsites.net; Samantha Asensi, Latin America Consultant at Crunchequation; and Liliana Almeida, Marketing Manager at Clever Advertising, will be providing their business and cultural insight to organizations seeking to develop and build their business operations in the region.
On Wednesday, July 12 visitors are invited to participate in a deep-dive exploring the development of Esports. Entitled 'Inside Esport Brazil: Data Analysis of the Region's Fast-Growing Esports Industry', visitors will learn from experts about how to create partnerships with teams, players, and sports influencers.
An iGB L!VE panel of players, teams, and iGaming companies will provide best practices on how to forge successful relationships for market entry and future revenue growth strategies. The session will also examine how to leverage sports partnerships for business growth courtesy of cross-selling and upselling. Moderated by Futbolsites.net’s Javier Troncoso, the stream also features Felipe Fraga, Chief Business Officer at EstrelaBet, and Gonzalo Perez, CEO of Apuesa Total.
The pronounced LatAm influence continues on July 13 with a session targeted at Affiliates entitled: 'El Dorado or reality check? Get your Latam strategy right.'
Moderated by Latin America Consultant Samantha Asensi and including speakers Pedro Lucas, Witoldo Junior, and Gabriel Temponi, the session will underline the imperative of deploying a localized strategy for entry and optimization in the region and highlighting what every affiliate needs to get right and what to avoid in order to be successful in every territory they target.
Sadie Walters, Clarion Gaming’s Head of Production who has curated the conference program, said: "The thousands of international industry professionals who choose to attend iGB L!VE do so for a variety of reasons one of which is to participate in and learn from the conference program."
"In order to be authentic and relevant we are providing access to those individuals who have first-hand lived experience of their subject matter and the two sessions dedicated to LatAm feature experts who are from the region, who operate in the region, and who also possess human or cultural knowledge gained of the region. I am delighted that iGB L!VE visitors will be able to draw on such a rich source of knowledge and expertise," she added.
Earlier this week, the event organizers confirmed that registrations are up by an unprecedented 55% compared to the same stage last year. The show, which posted the sold-out signs over a month ago comprising nearly 15,000 gross square meters, is firmly on course to be the biggest and most international edition of iGB L!VE ever with delegates traveling to Amsterdam from a projected 110+ countries