Footprint expansion

Play'n GO grows its presence in Italy through a new alliance with Sisal

Reading time 1:12 min

Play’n GO announced it is strengthening its presence in Italy, a “hugely important market" to the company, through its partnership with Sisal. This alliance was described as “a huge milestone for regulated gambling in the region, as these two iGaming powerhouses have come together at last.”

Sisal players will now be able to enjoy Play’n GO’s flagship title, Book of Dead as well as Tower Quest, both of which are now available on the platform with more titles to come soon. 

The Sisal launch also strengthens Play’n GO’s fruitful partnership with Flutter Entertainment, whose umbrella Sisal sits under following their acquisition in December 2021. 

Emilie Zamponi, Regional Director, Southern Europe and LATAM, Play’n GO said: “Our partnership with Sisal is a hugely exciting one for Play’n GO as it further cements out position as the leading casino entertainment provider in the Italian region.”

“This announcement means that Play’n GO now have formal partnerships with the 10 leading operators in Italy, one of the biggest gambling markets in the world. We are very much looking forward to working with Sisal to provide a safe, exciting gaming experience for their players.”

The news comes days after the company secured a Spanish operating license, which allows the online gaming content supplier to self-certify its own games and provide them to Spanish customers on network release day.

Play’n GO has targeted growth in the Spanish market and has begun to see market share increase over recent quarters, notes the provider. The addition of this Spanish operating license is another major step on that journey and follows several more licenses acquired across the US and in Europe as well; and will allow Play’n GO to further expand its presence in the market.

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