IGT integrates Gift & Go's on-demand gifting technology to its ADVANTAGE CMS

Gaming technology provider International Game Technology (IGT) announced Wednesday an agreement with B2B gifting technology platform Gift & Go, set to modernize casino loyalty club prizing through integration with IGT's casino management system.

The relationship will provide casino operators that utilize IGT's ADVANTAGE CMS the option to add Gift & Go's on-demand gifting technology platform to their slot machines' service window or secondary display via IGT's M5 content management technology.

Once deployed, the Gift & Go integration will enable casino players to participate in promotional gift programs on slot machines for an array of goods that are fulfilled via Amazon Business.

"IGT's agreement with Gift & Go can provide incremental value to our IGT ADVANTAGE system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs," said Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments.

"We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests."

"Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT ADVANTAGE casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate," said Jon Reuben, Gift & Go Co-CEO.

"The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate."

The new agreement comes as IGT prepares to showcase its portfolio of new games, cabinets, systems and sports betting solutions for tribal gaming customers at the 2023 Indian Gaming Tradeshow & Convention (IGA). The major expo takes place March 27-30 in San Diego, California.