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BGaming appoints Ulf Norder as Chief Commercial Officer as company seeks to enlarge global reach

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iGaming content provider BGaming has announced the appointment of Ulf Norder as its new Chief Commercial Officer. He will be responsible for overseeing all commercial strategies for the company, enlarging its global reach, and driving success in local markets.

Marina Ostrovtsova, CEO of BGaming, said: "We are delighted to welcome a highly experienced CCO like Ulf to the BGaming team. We will benefit from his expertise as we continue growing our business and expanding our reach globally."

"Asia will be a big focus, utilizing Ulf's experience there, but so will regulate markets like Greece, Bulgaria, Georgia, Slovakia, and Spain."

Norder, who brings over two decades of sales experience, has held senior positions in a range of renowned iGaming companies, including Evolution Gaming, Tain, NYX, and SG Digital. Prior to joining BGaming, he was Chief Commercial Officer at QTech Games, where he oversaw its expansion across Asia and into new markets.

According to a press release, Norder is known for his strategic approach to business development and ability to forge strong relationships with clients and partners. In addition, he is "a strong believer in the importance of innovation and technology in iGaming, matching BGaming's vision to deliver a high-quality games portfolio and the best possible player experience."

Of his appointment, Norder commented: "I am excited to apply my knowledge and experience to BGaming. Our priority will be to establish trust and foster strong relationships with the company's partners. Our goal is to introduce the necessary tools to increase consumer interest, strengthen player retention for businesses, and continue to shape the future of the gambling industry."

As it expands its management team, the company also improves its gaming offering. Earlier this month, the provider announced the launch of its latest online slot, Easter Plinko, to celebrate the upcoming holiday season. The title is a festive variation of the previously released Plinko XY game. 

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