DraftKings to launch in home market of Massachusetts on Friday, its 21st US state

US sports betting giant DraftKings confirmed Tuesday plans to launch its online sportsbook in Massachusetts on March 10, 2023, pending licensure and receipt of regulatory approvals. Upon launch, Massachusetts will become the 21st US state in which the operator offers its online product.

Beginning March 10, eligible customers in Massachusetts will have the opportunity to place bets on DraftKings Sportsbook across numerous sports and teams. These include hometown teams with which DraftKings has existing relationships like the Boston Bruins, New England Patriots, New England Revolution, and Boston Celtics; as well as events such as the upcoming Men's and Women's Division I College Basketball tournaments.

DraftKings also will offer Massachusetts customers exclusive promotions in addition to providing access to a variety of bet types, such as same-game parlays, player props, special odds, boost selections, and more, the company noted.

Jason Robins, DraftKings’ co-founder, Chief Executive Officer, and Chairman

Jason Robins, DraftKings’ co-founder, Chief Executive Officer, and Chairman, said: "It was just over 10 years ago when we launched DraftKings from a spare bedroom in Watertown, and now, we are proud to have the opportunity to deliver a safe and legal sports betting product to millions of diehard sports fans across Massachusetts."

"This launch will mark a major milestone for our company, and we’re proud to become the hometown sportsbook for customers in the Commonwealth," he added.

HEY MASSACHUSETTS 🚨

We're excited to announce that DraftKings Sportsbook plans to launch on Friday, March 10 at 10:00AM (pending licensure and receipt of regulatory approvals)!

There's still time to take advantage of our prelaunch offer: https://t.co/YqtW9uHsdr pic.twitter.com/baHx7kLIEP

— DraftKings Sportsbook (@DKSportsbook) March 7, 2023

To celebrate the online sportsbook going live in Massachusetts, DraftKings will be hosting several activations around Boston leading into and after launch, including Boston sports watch parties, a ceremonial bet celebration with DraftKings CEO and co-founder Jason Robins and special guests, and more.

In an effort to raise additional awareness about the arrival of legal online sports betting in Massachusetts, DraftKings is slated to premiere a “Bet Local” commercial starting March 10, featuring notable hometown sports heroes and celebrities, including David Ortiz, Zdeno Chara, Brian Scalabrine, comedian Lenny Clarke and more.