SUZOHAPP to showcase its sports betting lineup for the first time in Spain at FIJMA expo

Gaming manufacturer and distributor SUZOHAPP announced Thursday that it is once again exhibiting at Feria Internacional del Juego (FIJMA), an event that will take place in Madrid, Spain, February 21-23.

As a primary supplier to casinos, sportsbooks and OEMs, SUZOHAPP has successfully serviced the gaming and sport betting industries as a hardware supplier for decades by creating custom designs and supplying quality, proven components, the company noted in a press release.

Piero Martellotta, Sales Director for Spain, commented: “We are experts in manufacturing, sourcing, specifying, and supplying hardware with years of industry experience. Not only can we provide a multitude of peripheral components but we actually have full turnkey solutions and customized designs.”

At this year’s show, SUZOHAPP will be presenting for the first time in Spain its sports betting lineup "to help sportsbooks make a seamless transition to the retail space." SUZOHAPP completes the full bet cycle, from the start of getting a voucher from the over-the-counter terminal (SBT-OTC) to placing the bet with the tabletop sports betting terminal (SBT-500), allowing customers to place bets while actively watching a game.

Then, players can get their payout in a self-service method with a linked cash redemption terminal, "maximizing the user experience as well as placing minimal pressure on operator’s existing resources."

"We are proud to have partnered with industry-leading companies like Microhard and Elo Touch Solutions to create a complete sports betting ecosystem that automates the betting experience from start to finish. We are very excited to present our innovations at this year’s event so be sure to stop by booth #F2 to see them live for yourself!” Martellotta concluded. 

SUZOHAPP's FIJMA participation follows the company's showcase earlier in the month at ICE London 2023, where the company exhibited its new additions to its sports betting ecosystem along with a few new product launches for OEMs at booth N3-130.

Ahead of the event, Tim Kennedy, Vice President of Sales for Europe, said: 'We are constantly on the hunt to find ways to seamlessly integrate sports betting in retail settings with where and how customers want to watch sports. Watching sports is inherently social and we believe that sports betting can and should be that way too.'